Facebook Amends Video Rankings to Include Watch Time
Media

Facebook Amends Video Rankings to Include Watch Time

10y Lisa Lacy

Facebook Amends Video Rankings to Include Watch Ti...

In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...

View article
SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter
Social

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

10y Lisa Lacy

SnappyTV Acquisition and GIF Support Mean New Ad O...

The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...

View article
Publicis Launches Luxury Marketing Platform with Google, Conde Nast
Ecommerce

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

10y Lisa Lacy

Publicis Launches Luxury Marketing Platform with G...

Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Bitcoin Acceptance Yields Marketing Wins for Expedia
Ecommerce

Bitcoin Acceptance Yields Marketing Wins for Expedia

10y Lisa Lacy

Bitcoin Acceptance Yields Marketing Wins for Exped...

Expedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, cus...

View article
VW Takes Over World Cup in Gooooooolf Campaign
Automotive

VW Takes Over World Cup in Gooooooolf Campaign

10y Lisa Lacy

VW Takes Over World Cup in Gooooooolf Campaign

The auto brand is airing a series of videos highlighting its Golf GTI model during live-streamed World Cup matches. Read More...

View article
Wendy’s Teams Up With StubHub for Surprise Digital Discounts
Ecommerce

Wendy’s Teams Up With StubHub for Surprise Digital Discounts

10y Lisa Lacy

Wendy’s Teams Up With StubHub for Surprise Digital...

StubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Read More...

View article
Tesco Taps Fans to Create Social Wine
Ecommerce

Tesco Taps Fans to Create Social Wine

10y Lisa Lacy

Tesco Taps Fans to Create Social Wine

The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...

View article
Twitter Enables Advertisers to Target Website Visitors via Tags
Display Advertising

Twitter Enables Advertisers to Target Website Visitors via Tags

10y Lisa Lacy

Twitter Enables Advertisers to Target Website Visi...

Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...

View article
Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features
Ecommerce

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

10y Lisa Lacy

Jack Daniel’s Second #SummerSwarm Adds User-Friend...

A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...

View article
McDonald’s Brings AR App to World Cup Masses
Media

McDonald’s Brings AR App to World Cup Masses

10y Lisa Lacy

McDonald’s Brings AR App to World Cup Masses

The McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...

View article
Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]
Acquisition

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

10y Lisa Lacy

Adobe: Analyzing, Testing, Optimizing & Person...

While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...

View article
Newcastle Extends No Bollocks Narrative in Pay-for-Followers Twitter Campaign
Social

Newcastle Extends No Bollocks Narrative in Pay-for-Followers Twitter Campai...

10y Lisa Lacy

Newcastle Extends No Bollocks Narrative in Pay-for...

The effort, which is meant to increase the brand’s Twitter following by 50,000, is incredibly transparent, but does not reward existing fans. Read Mor...

View article
Fruit of the Loom Fetes Dad With GIFs
Ecommerce

Fruit of the Loom Fetes Dad With GIFs

10y Lisa Lacy

Fruit of the Loom Fetes Dad With GIFs

The Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...

View article
Marriott's #LoveTravels Campaign Targets LGBT Community
Marketing

Marriott's #LoveTravels Campaign Targets LGBT Community

10y Lisa Lacy

Marriott's #LoveTravels Campaign Targets LGBT Comm...

The social campaign is an example of a brand marketing to the LGBT community with more than just imagery of same-sex couples and reflects a broader sh...

View article
Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?
Analytics

Could the Microsoft-Salesforce Partnership Signal a Future Acquisition?

10y Lisa Lacy

Could the Microsoft-Salesforce Partnership Signal ...

The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...

View article
How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

View article
Protesters Take Aim at Chevron With #AskChevron Promoted Tweets
Marketing

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

10y Lisa Lacy

Protesters Take Aim at Chevron With #AskChevron Pr...

The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for bran...

View article
Indiana Pacers' Augmented Reality App Lets Fans Compete, Too
Media

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

10y Lisa Lacy

Indiana Pacers' Augmented Reality App Lets Fans Co...

The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...

View article
Ritz-Carlton Gets Social With "Six Word Wows"
Social

Ritz-Carlton Gets Social With "Six Word Wows"

10y Lisa Lacy

Ritz-Carlton Gets Social With "Six Word Wows"

Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...

View article
IBM Launches ExperienceOne for Connected Sales and Marketing
Automation

IBM Launches ExperienceOne for Connected Sales and Marketing

10y Lisa Lacy

IBM Launches ExperienceOne for Connected Sales and...

The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...

View article
Industry Participants Question Yahoo's Image-Rich Native Ads for Mobile
Media

Industry Participants Question Yahoo's Image-Rich Native Ads for Mobile

10y Lisa Lacy

Industry Participants Question Yahoo's Image-Rich ...

The new ads include better graphics and photos to help brands tell their stories on mobile devices, Yahoo says. Read More...

View article
Adobe Enhances Cloud to Bring New Marketing Capabilities
Analytics

Adobe Enhances Cloud to Bring New Marketing Capabilities

10y Lisa Lacy

Adobe Enhances Cloud to Bring New Marketing Capabi...

Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Read More...

View article
AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org
Social

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

10y Lisa Lacy

AOL, Facebook, Google, and Twitter Fight Bad Ads W...

The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...

View article
Twitter Adds Language Targeting to Promoted Tweets and Accounts
Social

Twitter Adds Language Targeting to Promoted Tweets and Accounts

10y Lisa Lacy

Twitter Adds Language Targeting to Promoted Tweets...

The new targeting feature is available to all advertisers and through Twitter's Ads API. Read More...

View article
Pandora Helps Brands Build Out Their Sounds in Promoted Stations
Social

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

10y Lisa Lacy

Pandora Helps Brands Build Out Their Sounds in Pro...

In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...

View article
Discovery Still a Struggle for Branded Apps Like Kellogg's
Media

Discovery Still a Struggle for Branded Apps Like Kellogg's

10y Lisa Lacy

Discovery Still a Struggle for Branded Apps Like K...

Two new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...

View article
LinkedIn Adds Language Targeting and Personalized Page Feeds
Social

LinkedIn Adds Language Targeting and Personalized Page Feeds

10y Lisa Lacy

LinkedIn Adds Language Targeting and Personalized ...

LinkedIn has introduced language preference targeting and personalized page feeds, which it says will help global brands become more effective by prov...

View article