Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base.
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Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit such as coupons or offers.
The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim a seat at the social network ad table.
In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog pages.
The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been received, according to an agency rep.