Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...
View articleSnapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...
View articleFacebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...
View articleThe platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...
View articleBusiness Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...
View articleCarlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital ag...
View articleThe platform says this will make promoted posts more relevant to its users. Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleLinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleThe World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...
View articleThe professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleCadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleClorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...
View articleGroupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...
View articleEyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...
View articleThe partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...
View articleTips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleThe mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleThe film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...
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