Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters
Marketing

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

10y Lisa Lacy

Carl’s Jr. and Hardee’s Morph Select Fans Into X-M...

The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several h...

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Car Service App Gett Drives April Fool’s Treats Via #GettAnything
Media

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

10y Lisa Lacy

Car Service App Gett Drives April Fool’s Treats Vi...

After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who...

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Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs
Media

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbom...

10y Lisa Lacy

Jagermeister Wants Millennials to Create JagerBond...

The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights o...

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Lithium Technologies Acquires Klout
Marketing

Lithium Technologies Acquires Klout

10y Lisa Lacy

Lithium Technologies Acquires Klout

In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, p...

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LinkedIn Debuts Content Marketing Score, Trending Topics
Data insights

LinkedIn Debuts Content Marketing Score, Trending Topics

10y Lisa Lacy

LinkedIn Debuts Content Marketing Score, Trending ...

The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. R...

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AOL Unveils Cross-Screen Programmatic Ad Platform 'One'
Automation

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

10y Lisa Lacy

AOL Unveils Cross-Screen Programmatic Ad Platform ...

The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...

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Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls
Media

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual ...

10y Lisa Lacy

Disney Fetes It’s a Small World Anniversary With S...

The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...

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Century 21, Google, Videolicious Join Forces on New Social Marketing Suite
Marketing

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

10y Lisa Lacy

Century 21, Google, Videolicious Join Forces on Ne...

The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Read ...

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Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour
Media

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

10y Lisa Lacy

Durex Video Tells Couples to #TurnOfftoTurnOn for ...

Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...

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Taco Bell Breakfast Phones Dial Up New Menu Buzz
Social

Taco Bell Breakfast Phones Dial Up New Menu Buzz

10y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

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Nissan Taps Leaf Owners to Drive More Electric Car Sales
Automotive

Nissan Taps Leaf Owners to Drive More Electric Car Sales

10y Lisa Lacy

Nissan Taps Leaf Owners to Drive More Electric Car...

Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions...

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Delta & LinkedIn Team Up for In-Flight Mentoring Program
Social

Delta & LinkedIn Team Up for In-Flight Mentoring Program

10y Lisa Lacy

Delta & LinkedIn Team Up for In-Flight Mentori...

The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an eve...

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Hot Pockets and Degree Men Create Bracket-Style Video Challenges
Media

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

10y Lisa Lacy

Hot Pockets and Degree Men Create Bracket-Style Vi...

Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...

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Viacom and Tumblr Partner to Create Co-Branded Campaigns
Social

Viacom and Tumblr Partner to Create Co-Branded Campaigns

10y Lisa Lacy

Viacom and Tumblr Partner to Create Co-Branded Cam...

The campaigns will combine Tumblr’s suite of ad products with custom content developed by Viacom. Read More...

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IAB Releases In-Image Advertising Primer
Display Advertising

IAB Releases In-Image Advertising Primer

10y Lisa Lacy

IAB Releases In-Image Advertising Primer

The paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...

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H&R Block Celebrates Getting Billions Back With Social Media Record Label
Social

H&R Block Celebrates Getting Billions Back With Social Media Record Label

10y Lisa Lacy

H&R Block Celebrates Getting Billions Back With So...

The YouTube campaign will include ten original songs that celebrate tax refunds and push the brand’s Billion Back messaging. Read More...

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Yahoo Debuts Motion Ads
Display Advertising

Yahoo Debuts Motion Ads

10y Lisa Lacy

Yahoo Debuts Motion Ads

The new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...

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Starbucks to Roll Out Digital Tip and Shake-to-Pay App Features
Media

Starbucks to Roll Out Digital Tip and Shake-to-Pay App Features

10y Lisa Lacy

Starbucks to Roll Out Digital Tip and Shake-to-Pay...

Starbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...

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Pinterest Highlights Products for Sale in Gifts Feed
Social

Pinterest Highlights Products for Sale in Gifts Feed

10y Lisa Lacy

Pinterest Highlights Products for Sale in Gifts Fe...

The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing...

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Scrabble Word Showdown Lets Fans Choose One New Playable Word
Social

Scrabble Word Showdown Lets Fans Choose One New Playable Word

10y Lisa Lacy

Scrabble Word Showdown Lets Fans Choose One New Pl...

Scrabble is inviting fans to suggest words on Facebook, and the new word selection will conclude with a "bracket-style showdown." Read More...

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Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth
Ecommerce

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

10y Lisa Lacy

Duracell Video Asks Cold Canadian Bus Passengers t...

A new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...

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Gucci Pairs Female DJs With Fringe on Branded Spotify Hub
Ecommerce

Gucci Pairs Female DJs With Fringe on Branded Spotify Hub

10y Lisa Lacy

Gucci Pairs Female DJs With Fringe on Branded Spot...

Gucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....

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Twitter Testing Click-to-Call Ad Feature
Social

Twitter Testing Click-to-Call Ad Feature

10y Lisa Lacy

Twitter Testing Click-to-Call Ad Feature

The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Read M...

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Ted Baker Brings the Circus to Town in #ZolTed
Ecommerce

Ted Baker Brings the Circus to Town in #ZolTed

10y Lisa Lacy

Ted Baker Brings the Circus to Town in #ZolTed

The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...

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Pizza Hut Demos Interactive Pizza-Ordering Table of the Future
Ecommerce

Pizza Hut Demos Interactive Pizza-Ordering Table of the Future

10y Lisa Lacy

Pizza Hut Demos Interactive Pizza-Ordering Table o...

The brand is working with Chaotic Moon Studios to develop a table from which customers can place orders with the help of their mobile devices and it h...

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Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities
Ecommerce

Sudafed Replay Fights Sinus #FOMO, but Misses Marketing Opportunities

10y Lisa Lacy

Sudafed Replay Fights Sinus #FOMO, but Misses Mark...

The Facebook campaign, which says it gives sinus pain and congestion sufferers "a chance to press rewind on life," asks consumers to describe experien...

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New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon
Media

New Oscar Mayer iPhone App Wakes Users With the Smell and Sound of Bacon

10y Lisa Lacy

New Oscar Mayer iPhone App Wakes Users With the Sm...

Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of ...

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