ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness
Marketing

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awarenes...

10y Lisa Lacy

ClickZ Live Preview: Digital Innovation Insights D...

A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...

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E-Commerce Meets Hashtags With Chirpify’s #Actiontags
Social

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

10y Lisa Lacy

E-Commerce Meets Hashtags With Chirpify’s #Actiont...

Chirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue...

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State Farm and DDB Kick Off Neighborhood Assist 2014
Social

State Farm and DDB Kick Off Neighborhood Assist 2014

10y Lisa Lacy

State Farm and DDB Kick Off Neighborhood Assist 20...

The philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Read More...

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Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers
Ecommerce

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

10y Lisa Lacy

Pepsi Max Brings Unbelievable Videos and a Bus She...

The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...

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Glenlivet and Sundance Showcase Notable Men as Novice Drinkers
Media

Glenlivet and Sundance Showcase Notable Men as Novice Drinkers

10y Lisa Lacy

Glenlivet and Sundance Showcase Notable Men as Nov...

"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...

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Saks Doles Out 6-Second Beauty Tips in #Saksin6
Ecommerce

Saks Doles Out 6-Second Beauty Tips in #Saksin6

10y Lisa Lacy

Saks Doles Out 6-Second Beauty Tips in #Saksin6

The video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...

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Sprint’s Oscars Twitter Party Invites the Whole "Framily"
Social

Sprint’s Oscars Twitter Party Invites the Whole "Framily"

10y Lisa Lacy

Sprint’s Oscars Twitter Party Invites the Whole "F...

To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...

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Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Promo
Ecommerce

Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Pr...

10y Lisa Lacy

Macy's American Rag Seeks Millennial Relevance via...

The Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital co...

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GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH
Social

GoDaddy Lets Small Business Owners Pitch Danica Patrick at 125 MPH

10y Lisa Lacy

GoDaddy Lets Small Business Owners Pitch Danica Pa...

GoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...

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Twitter Launches Marketing Platform Program, Plans Branded Cinema Series
Social

Twitter Launches Marketing Platform Program, Plans Branded Cinema Series

10y Lisa Lacy

Twitter Launches Marketing Platform Program, Plans...

The rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. I...

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Taco Bell Testing Mobile Order App With Phone-Flip Feature
Media

Taco Bell Testing Mobile Order App With Phone-Flip Feature

10y Lisa Lacy

Taco Bell Testing Mobile Order App With Phone-Flip...

The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...

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Heineken and Foursquare Debut Soccer Heat Map
Social

Heineken and Foursquare Debut Soccer Heat Map

10y Lisa Lacy

Heineken and Foursquare Debut Soccer Heat Map

Heineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Read More...

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Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scavenger Hunt
Ecommerce

Victoria’s Secret Readies Its Pink Nation for Spring Break With In-App Scav...

10y Lisa Lacy

Victoria’s Secret Readies Its Pink Nation for Spri...

The brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...

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Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateInABox
Ecommerce

Heineken Offers Valentine's Day Plans to Guys Brave Enough to Post a #DateI...

10y Lisa Lacy

Heineken Offers Valentine's Day Plans to Guys Brav...

Heineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that wi...

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Pizza Hut Seeks Soulmate Via OKCupid
Ecommerce

Pizza Hut Seeks Soulmate Via OKCupid

10y Lisa Lacy

Pizza Hut Seeks Soulmate Via OKCupid

The brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it of...

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Target Taps Pinterest Users as Latest Designer Collaborators
Ecommerce

Target Taps Pinterest Users as Latest Designer Collaborators

10y Lisa Lacy

Target Taps Pinterest Users as Latest Designer Col...

The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...

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In-Flight Social Network and Google Glass Take Off on Virgin
Social

In-Flight Social Network and Google Glass Take Off on Virgin

10y Lisa Lacy

In-Flight Social Network and Google Glass Take Off...

Virgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...

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Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency
Ecommerce

Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With Social Currency

10y Lisa Lacy

Marc Jacobs' Tweet Shop Lets Daisy Girls Shop With...

A limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most cre...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems
Marketing

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

10y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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Evian Encourages Unique Valentine Messages in #ILoveYouLike
Ecommerce

Evian Encourages Unique Valentine Messages in #ILoveYouLike

10y Lisa Lacy

Evian Encourages Unique Valentine Messages in #ILo...

The multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...

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Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board
Ecommerce

Caribou Launches Pinterest-Inspired Coffee with 64ft Living Board

10y Lisa Lacy

Caribou Launches Pinterest-Inspired Coffee with 64...

The coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...

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Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo
Social

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50th Anniversary Promo

10y Lisa Lacy

Lucky Charms Fetes Adult Fans in #LuckyWasHere 50t...

The brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...

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Nissan 'Detour' Invites Customers to Take Virtual Test Drive
Automotive

Nissan 'Detour' Invites Customers to Take Virtual Test Drive

10y Lisa Lacy

Nissan 'Detour' Invites Customers to Take Virtual ...

The 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...

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Old Spice 'Smellcome to Manhood' Keeps Spraying in Views
Media

Old Spice 'Smellcome to Manhood' Keeps Spraying in Views

10y Lisa Lacy

Old Spice 'Smellcome to Manhood' Keeps Spraying in...

The brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...

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Starwood Hotels to Test Mobile, Keyless Check-In
Media

Starwood Hotels to Test Mobile, Keyless Check-In

10y Lisa Lacy

Starwood Hotels to Test Mobile, Keyless Check-In

The functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...

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Super Bowl XLVIII Winners, Losers and Lessons
Marketing

Super Bowl XLVIII Winners, Losers and Lessons

10y Lisa Lacy

Super Bowl XLVIII Winners, Losers and Lessons

Successful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...

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ClickZ's Super Bowl XLVIII Live Coverage
Media

ClickZ's Super Bowl XLVIII Live Coverage

10y Lisa Lacy

ClickZ's Super Bowl XLVIII Live Coverage

Check back here all night for the latest Super Bowl ad buzz. Read More...

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