A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Read More...
View articleChirpify's #Actiontags allow consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue...
View articleThe philanthropic social initiative is accepting up to 4,000 submissions through March 23 and will distribute 40 $25,000 grants. Read More...
View articleThe brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...
View article"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...
View articleThe video initiative features quick, six-second makeup and beauty video tutorials available on Twitter, Facebook, and Instagram. Read More...
View articleTo push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...
View articleThe Macy’s exclusive clothing brand has launched an Instagram-heavy campaign for its Millennial consumers that will provide music and other digital co...
View articleGoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...
View articleThe rebranded Twitter Ads API is now a one-stop shop where businesses can find partners that offer features beyond those available from Twitter Ads. I...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articleHeineken has teamed up with Foursquare to create an interactive heat map for U.S. soccer fans watching UEFA Champions League matches. Read More...
View articleThe brand’s Pink Nation app, which is available for iPad, iPhone, and Android devices, is in the middle of a spring break takeover that includes a sca...
View articleHeineken continues its social experiments to get guys out of their comfort zones in #DateInABox, a Twitter and Instagram Valentine’s Day promo that wi...
View articleThe brand’s #CommitToGreatness campaign includes a dating profile and the promise of a lifetime of free pizza for the lucky person who can sweep it of...
View articleThe brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...
View articleVirgin America launches in-flight social network enabling passengers to network in the air. Meanwhile, Virgin Atlantic is in the midst of a six-week G...
View articleA limited-time New York Fashion Week pop-up shop for the brand’s Daisy perfume used tagged social media mentions as currency and rewarded the most cre...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleThe multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...
View articleThe coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...
View articleThe brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...
View articleThe 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
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