ClickZ’s Super Bowl XLVIII Ad Pregame Show
Marketing

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

View article
Dove Strikes Video Gold Again with "Selfie"
Media

Dove Strikes Video Gold Again with "Selfie"

10y Lisa Lacy

Dove Strikes Video Gold Again with "Selfie"

Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...

View article
Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day
Marketing

Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day

10y Lisa Lacy

Candy Company Necco Offers Custom #Tweethearts for...

The company behind Sweethearts, the candy formerly known as Conversation Hearts, wants consumers to tweet messages to @Tweethearts that they can later...

View article
Get the latest analysis and reports delivered to your inbox daily
CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunday
Marketing

CarMax Follows Animal Planet’s Lead With Puppy Content for Super Bowl Sunda...

10y Lisa Lacy

CarMax Follows Animal Planet’s Lead With Puppy Con...

While CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...

View article
McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi
Social

McDonald’s and Olympic Athletes Ask Fans to Send #CheersToSochi

10y Lisa Lacy

McDonald’s and Olympic Athletes Ask Fans to Send #...

Fast-food giant McDonald's has launched a social campaign to send #CheersToSochi and connect fans with Olympic athletes. Read More...

View article
Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo
Marketing

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo

10y Lisa Lacy

Oscar Mayer Offers Free Wienermobile ‘Lease’ in #T...

The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consu...

View article
Ajax Social Wipes Clean Old Likes and Spam Followers
Marketing

Ajax Social Wipes Clean Old Likes and Spam Followers

10y Lisa Lacy

Ajax Social Wipes Clean Old Likes and Spam Followe...

The site, which says it is sponsored by Ajax Spray n’ Wipe Easy Lift Out Wipes, allows users to remove likes and followers on Facebook and Twitter. Re...

View article
Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women
Marketing

Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women

10y Lisa Lacy

Olay Campaign Positions #BestBeautiful as Rallying...

Olay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Read More...

View article
American Eagle to Deploy Shopkick’s ShopBeacon in February
Marketing

American Eagle to Deploy Shopkick’s ShopBeacon in February

10y Lisa Lacy

American Eagle to Deploy Shopkick’s ShopBeacon in ...

The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...

View article
KISS Rocks and Rolls in John Varvatos Video
Marketing

KISS Rocks and Rolls in John Varvatos Video

10y Lisa Lacy

KISS Rocks and Rolls in John Varvatos Video

A video with a behind-the-scenes look at a surprise KISS concert at the John Varvatos Bowery Store has amassed around 177,000 views since January 11. ...

View article
Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign
Marketing

Small Steps Yield Big Gains in TD Ameritrade’s Olympic #ItAddsUp Campaign

10y Lisa Lacy

Small Steps Yield Big Gains in TD Ameritrade’s Oly...

TD Ameritrade wants consumers to support 2018 Olympic and Paralympic hopefuls by using the hashtag #ItAddsUp on Facebook, Twitter and Instagram. The m...

View article
ClickZ’s Super Bowl XLVIII Ad Preview
Marketing

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

View article
Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday
Marketing

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

10y Lisa Lacy

Yellow M&M’S Team Up With The Bachelor for #ManCan...

The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...

View article
Coke Toasts 2014 World Cup With Interactive Minibottles
Marketing

Coke Toasts 2014 World Cup With Interactive Minibottles

10y Lisa Lacy

Coke Toasts 2014 World Cup With Interactive Minibo...

Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...

View article
Maytag Gives Repairman a Makeover in New Ad Campaign
Marketing

Maytag Gives Repairman a Makeover in New Ad Campaign

10y Lisa Lacy

Maytag Gives Repairman a Makeover in New Ad Campai...

The campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...

View article
Toyota Speaks to Consumers With Voice Activated Mobile Ads
Media

Toyota Speaks to Consumers With Voice Activated Mobile Ads

10y Lisa Lacy

Toyota Speaks to Consumers With Voice Activated Mo...

The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...

View article
Heineken to Young Men of the World: Dance More, Drink Slow
Marketing

Heineken to Young Men of the World: Dance More, Drink Slow

10y Lisa Lacy

Heineken to Young Men of the World: Dance More, Dr...

The brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Read ...

View article
Domino's & Ford Partner to Drive In-Car Pizza Orders
Marketing

Domino's & Ford Partner to Drive In-Car Pizza Orders

10y Lisa Lacy

Domino's & Ford Partner to Drive In-Car Pizza Orde...

Consumers with the Domino’s mobile app and the Ford Sync in-car connectivity system will soon be able to order pizza with voice commands from within t...

View article
Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs
Marketing

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

10y Lisa Lacy

Fandango, H&M Integrate Purchasing Capabilitie...

The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Read More...

View article
Benihana Celebrates 50 Years with Digital Photo Passport Challenge
Marketing

Benihana Celebrates 50 Years with Digital Photo Passport Challenge

10y Lisa Lacy

Benihana Celebrates 50 Years with Digital Photo Pa...

The brand hopes to encourage consumers to visit as many locations – and as many times – as possible in 2014 with an initiative on its website that ext...

View article
Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'
Marketing

Nissan Creates James Bond-Like Video, Asks Fans to 'Open the Briefcase'

10y Lisa Lacy

Nissan Creates James Bond-Like Video, Asks Fans to...

A new digital campaign modeled after the dapper British super-spy is intended to increase awareness of Nissan’s Rogue model. Read More...

View article
Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL
Marketing

Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL

10y Lisa Lacy

Staples Temporarily Becomes 'Stap es' Online, Asks...

Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L wit...

View article
#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season
Marketing

#NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday ...

10y Lisa Lacy

#NBAGiveBig Encouraged Charitable Work, Hashtaggin...

The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter follow...

View article
Pebbles Asks Kids to Declare Loyalty to #TeamFruity or #TeamCocoa
Marketing

Pebbles Asks Kids to Declare Loyalty to #TeamFruity or #TeamCocoa

10y Lisa Lacy

Pebbles Asks Kids to Declare Loyalty to #TeamFruit...

2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6....

View article
No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans
Marketing

No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To H...

10y Lisa Lacy

No.1 Most Read Article of 2013: Home Depot's Richa...

The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Read More...

View article
No.3 Most Read Article of 2013: AMC's 'Breaking Bad' Name Lab App Lets Fans Mimic Credits
Marketing

No.3 Most Read Article of 2013: AMC's 'Breaking Bad' Name Lab App Lets Fans...

10y Lisa Lacy

No.3 Most Read Article of 2013: AMC's 'Breaking Ba...

The app has been used by over 1.4 million fans since its debut on June 26. Read More...

View article
Play-Doh Sculpts Year in Review for Facebook, Instagram
Marketing

Play-Doh Sculpts Year in Review for Facebook, Instagram

10y Lisa Lacy

Play-Doh Sculpts Year in Review for Facebook, Inst...

Images of the Play-Doh sculptures were released individually and help highlight some of the fun uses of the compound, the brand says. Read More...

View article
1 4 5 6 7 8 22