Allstate Holiday Home Decorator Enables Virtual, Educational Trimmings
Marketing

Allstate Holiday Home Decorator Enables Virtual, Educational Trimmings

10y Lisa Lacy

Allstate Holiday Home Decorator Enables Virtual, E...

The site allows consumers to virtually decorate their homes while also communicating potential hazards and how to avoid them. Read More...

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Land O’Lakes Website Shows a Year on Family Farms
Marketing

Land O’Lakes Website Shows a Year on Family Farms

10y Lisa Lacy

Land O’Lakes Website Shows a Year on Family Farms

Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the fami...

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Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Getting Coffee' Web Series
Marketing

Jerry Seinfeld Spoofs Old School Advertising in Acura 'Comedians in Cars Ge...

10y Lisa Lacy

Jerry Seinfeld Spoofs Old School Advertising in Ac...

The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Read More...

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Great Ritz Holiday Parade Brings Shopping Deals for Christmas
CPG

Great Ritz Holiday Parade Brings Shopping Deals for Christmas

10y Lisa Lacy

Great Ritz Holiday Parade Brings Shopping Deals fo...

Ritz's holiday parade website features a float-building tool that allows consumers to create their own digital floats with circular Ritz-like componen...

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McDonald’s Tries Out 'McD' Coupon App in Select Markets
Marketing

McDonald’s Tries Out 'McD' Coupon App in Select Markets

10y Lisa Lacy

McDonald’s Tries Out 'McD' Coupon App in Select Ma...

The fast food chain is expanding its app offering with a coupon app available in about 1000 of its 34,500 locations. Read More...

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Louis Vuitton Highlights Holiday Collection in Goose Game
Marketing

Louis Vuitton Highlights Holiday Collection in Goose Game

10y Lisa Lacy

Louis Vuitton Highlights Holiday Collection in Goo...

Louis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Read More...

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Welch’s Asks Consumers to Pass a Glass
Marketing

Welch’s Asks Consumers to Pass a Glass

10y Lisa Lacy

Welch’s Asks Consumers to Pass a Glass

Welch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Read More...

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FedEx Vines for New One Rate Shipping Service
Marketing

FedEx Vines for New One Rate Shipping Service

10y Lisa Lacy

FedEx Vines for New One Rate Shipping Service

FedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...

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Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown
Marketing

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

10y Lisa Lacy

Tiffany & Co Dispenses Gift Ideas in A Very Merry ...

The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...

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Jack Daniel’s Celebrates Bad Gifts & Holiday Sweaters in #ItsTheThoughtThatCounts
Marketing

Jack Daniel’s Celebrates Bad Gifts & Holiday Sweaters in #ItsTheThought...

10y Lisa Lacy

Jack Daniel’s Celebrates Bad Gifts & Holiday S...

Rather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them acro...

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Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving
Marketing

Century 21’s 'Tryptophan Slow Jam' Serenades Consumers on Thanksgiving

10y Lisa Lacy

Century 21’s 'Tryptophan Slow Jam' Serenades Consu...

Century 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...

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Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service
Marketing

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

10y Lisa Lacy

Four Seasons Adds Pinterest Place Pins to Online T...

Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...

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British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Digital Billboards
Marketing

British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Di...

10y Lisa Lacy

British Airways Inspires Travel with Choose-Your-O...

Two digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...

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Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’
Marketing

Capital One 360 Social Campaign Asks Consumers ‘What are You #Saving4?’

10y Lisa Lacy

Capital One 360 Social Campaign Asks Consumers ‘Wh...

Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...

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Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food
Marketing

Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet ...

10y Lisa Lacy

Friskies Asks Celebrity and Civilian Cats What The...

The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food. Read More...

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Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign
Marketing

Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Cam...

10y Lisa Lacy

Hallmark Taps Social Power of Duck Dynasty Duo for...

Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty...

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104-Year-Old Candy Brand Relaunches Website with Instagram Videos
Marketing

104-Year-Old Candy Brand Relaunches Website with Instagram Videos

10y Lisa Lacy

104-Year-Old Candy Brand Relaunches Website with I...

Not only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger cu...

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Coke Zero Helps Millennials Design the Perfect Ugly Holiday Sweater
Marketing

Coke Zero Helps Millennials Design the Perfect Ugly Holiday Sweater

10y Lisa Lacy

Coke Zero Helps Millennials Design the Perfect Ugl...

The brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Read More...

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Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets
Marketing

Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets

10y Lisa Lacy

Wolverine Unleashed Lets Fans Explore the Mutant S...

The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as t...

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Jockey’s #GuysOnSunday Speaks to Women to Sell Men’s Underwear
Marketing

Jockey’s #GuysOnSunday Speaks to Women to Sell Men’s Underwear

10y Lisa Lacy

Jockey’s #GuysOnSunday Speaks to Women to Sell Men...

The Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year. Rea...

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Macy’s Gives Busy Mobile Consumers Scan and Shop Technology
Marketing

Macy’s Gives Busy Mobile Consumers Scan and Shop Technology

10y Lisa Lacy

Macy’s Gives Busy Mobile Consumers Scan and Shop T...

Macy's has integrated visual recognition technology into its Star Gifts app. Read More...

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Regal Cinemas YouTube Series Makes Movies at Home Unappealing
Marketing

Regal Cinemas YouTube Series Makes Movies at Home Unappealing

10y Lisa Lacy

Regal Cinemas YouTube Series Makes Movies at Home ...

The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home. Read More...

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Mercedes Engines Roar in ‘Sound With Power’ Mashups
Marketing

Mercedes Engines Roar in ‘Sound With Power’ Mashups

10y Lisa Lacy

Mercedes Engines Roar in ‘Sound With Power’ Mashup...

The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and a...

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Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign
Marketing

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

10y Lisa Lacy

Target Crafts Hashtag and Pinterest-Heavy Holiday ...

The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...

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GE Promotes Robot Concert With Digital and Interactive Content
Marketing

GE Promotes Robot Concert With Digital and Interactive Content

10y Lisa Lacy

GE Promotes Robot Concert With Digital and Interac...

The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...

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Infiniti’s Deja View Literally Integrates Fans, Over and Over
Marketing

Infiniti’s Deja View Literally Integrates Fans, Over and Over

10y Lisa Lacy

Infiniti’s Deja View Literally Integrates Fans, Ov...

Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...

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Mentos Tides Over Hunger Games Fans in Fandango Video Series
Marketing

Mentos Tides Over Hunger Games Fans in Fandango Video Series

10y Lisa Lacy

Mentos Tides Over Hunger Games Fans in Fandango Vi...

The partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Rea...

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