This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleThe effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...
View articleThe brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleMoët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...
View articleThe Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...
View article#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...
View articleJetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...
View articleStylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...
View articleWendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleMasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...
View articleWestern Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...
View articleThe brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...
View articleThe fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
View articleFor two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...
View articleThe brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Read More...
View articleDisney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...
View articleJust in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Read More...
View articleA video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...
View articleKleenex says Achoo allows consumers to better prepare for cold and flu season. Read More...
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