Audi Moves to Tumblr With Its #WantAnR8 Contest
Marketing

Audi Moves to Tumblr With Its #WantAnR8 Contest

10y Lisa Lacy

Audi Moves to Tumblr With Its #WantAnR8 Contest

This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...

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Starbucks Brings E-Gifts to Twitter via Tweet-a-Coffee
Marketing

Starbucks Brings E-Gifts to Twitter via Tweet-a-Coffee

10y Lisa Lacy

Starbucks Brings E-Gifts to Twitter via Tweet-a-Co...

The effort allows Twitter users with Starbucks accounts to tweet $5 e-gifts to other Twitter users via @tweetacoffee. Read More...

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Honda Asks Fans to #StartSomething and Share Their Stories
Marketing

Honda Asks Fans to #StartSomething and Share Their Stories

10y Lisa Lacy

Honda Asks Fans to #StartSomething and Share Their...

The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...

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L’Oreal Paris Takes Beauty Underground with Intelligent Color Experience
Marketing

L’Oreal Paris Takes Beauty Underground with Intelligent Color Experience

10y Lisa Lacy

L’Oreal Paris Takes Beauty Underground with Intell...

The installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...

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Nissan’s Passion Genome Maps Shared Likes
Marketing

Nissan’s Passion Genome Maps Shared Likes

10y Lisa Lacy

Nissan’s Passion Genome Maps Shared Likes

The interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...

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Jack Link’s Invites Fans to Trick or Treat its Sasquatch Mascot
Marketing

Jack Link’s Invites Fans to Trick or Treat its Sasquatch Mascot

10y Lisa Lacy

Jack Link’s Invites Fans to Trick or Treat its Sas...

The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...

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Hanes Encourages Women to Talk Detection with Mammogram Monologues
Marketing

Hanes Encourages Women to Talk Detection with Mammogram Monologues

10y Lisa Lacy

Hanes Encourages Women to Talk Detection with Mamm...

The Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...

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Moët & Chandon Celebrates Life’s Successes with #MoetMoments
Marketing

Moët & Chandon Celebrates Life’s Successes with #MoetMoments

10y Lisa Lacy

Moët & Chandon Celebrates Life’s Successes with #M...

Moët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...

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Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers
Marketing

Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

10y Lisa Lacy

Toyota Creates Virtual Rubik’s Cube for Hispanic C...

The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...

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Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama
Social

Fiber One Turns Twitter Dieting Drama into YouTube #SnackDrama

10y Lisa Lacy

Fiber One Turns Twitter Dieting Drama into YouTube...

#SnackDrama asks Fiber One fans and followers to share their own snack dramas so the Snack Drama Players can reenact them in an improv-comedy-style vi...

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@JetBlue Tricks and Treats Followers With Mystery Halloween Discounts
Marketing

@JetBlue Tricks and Treats Followers With Mystery Halloween Discounts

10y Lisa Lacy

@JetBlue Tricks and Treats Followers With Mystery ...

JetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...

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Saks Partners With Stylewhile for Virtual Fitting Room Experience
Marketing

Saks Partners With Stylewhile for Virtual Fitting Room Experience

10y Lisa Lacy

Saks Partners With Stylewhile for Virtual Fitting ...

Stylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...

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Wendy’s Extends Fan Devotion to #PretzelLoveStories
Marketing

Wendy’s Extends Fan Devotion to #PretzelLoveStories

10y Lisa Lacy

Wendy’s Extends Fan Devotion to #PretzelLoveStorie...

Wendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...

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Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Marketing

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

10y Lisa Lacy

Southeast Toyota to Millennials: Unexpect Everythi...

Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...

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Remote Control Tourists Entice Visitors to Australia
Marketing

Remote Control Tourists Entice Visitors to Australia

10y Lisa Lacy

Remote Control Tourists Entice Visitors to Austral...

Tourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...

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MasterCard Integrates Purchasing Technology Into Wired
Marketing

MasterCard Integrates Purchasing Technology Into Wired

10y Lisa Lacy

MasterCard Integrates Purchasing Technology Into W...

MasterCard’s ShopThis with MasterPass allows consumers to buy products directly within advertising and editorial content. Read More...

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Western Union Sends Immigrants Home Via Facebook
Marketing

Western Union Sends Immigrants Home Via Facebook

10y Lisa Lacy

Western Union Sends Immigrants Home Via Facebook

Western Union's Send Yourself Home initiative uses 360-degree digital photos and faux magazine covers to connect with immigrant communities in the U.S...

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Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies
Marketing

Fruit of the Loom Campaigns for Fans to Start Happy with Free Undies

10y Lisa Lacy

Fruit of the Loom Campaigns for Fans to Start Happ...

The brand’s #StartHappy campaign includes a hub and videos, as well as a partnership with LinkedIn that will give away 25,000 pairs of underwear. Read...

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Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters
Marketing

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipsters

10y Lisa Lacy

Ted Baker’s 'Redge Blaker' Speaks to Aging Hipster...

The fashion brand, Ted Baker, has launched a website with shareable content and a fictional brand ambassador. Read More...

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Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics
Marketing

Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics

10y Lisa Lacy

Burt’s Bees Vines Cast Products in Classic Lit in ...

The brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...

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Folgers Extends from Cup to Screen with Good News Hubs
Marketing

Folgers Extends from Cup to Screen with Good News Hubs

11y Lisa Lacy

Folgers Extends from Cup to Screen with Good News ...

The coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...

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Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD
Marketing

Kraft’s 'Noodle Reunion' Unites Families Over Surnames & KD

11y Lisa Lacy

Kraft’s 'Noodle Reunion' Unites Families Over Surn...

For two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...

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Gallo Family Vineyards Celebrates Family with Online Crest Creator
Marketing

Gallo Family Vineyards Celebrates Family with Online Crest Creator

11y Lisa Lacy

Gallo Family Vineyards Celebrates Family with Onli...

The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Read More...

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Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Marketing

Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

11y Lisa Lacy

Disney Launches Vine Account, Asks Fans to Show Th...

Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...

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Fandango Literally Wants to Make Fans Scream
Marketing

Fandango Literally Wants to Make Fans Scream

11y Lisa Lacy

Fandango Literally Wants to Make Fans Scream

Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Read More...

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Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Marketing

Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones

11y Lisa Lacy

Heineken Challenges More Consumers to Travel Beyon...

A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...

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Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Marketing

Achoo By Kleenex Helps Consumers Predict When They Might Get Sick

11y Lisa Lacy

Achoo By Kleenex Helps Consumers Predict When They...

Kleenex says Achoo allows consumers to better prepare for cold and flu season. Read More...

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