The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...
View articleThe online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleStella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleActor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...
View articleThe initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...
View articleThe Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...
View articleSocial media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...
View articleThe show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleThe profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Read More...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articleThe Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleThe Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...
View articleThe beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...
View articleThe quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleAirbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...
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