Bojangles’ to Fans: #TailgateEverything
Marketing

Bojangles’ to Fans: #TailgateEverything

11y Lisa Lacy

Bojangles’ to Fans: #TailgateEverything

The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...

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MasterCard Revamps Online Newsroom, Blog
Marketing

MasterCard Revamps Online Newsroom, Blog

11y Lisa Lacy

MasterCard Revamps Online Newsroom, Blog

The online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...

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Blimpie Releases Its First App Aimed at Targeting Millennials
Marketing

Blimpie Releases Its First App Aimed at Targeting Millennials

11y Lisa Lacy

Blimpie Releases Its First App Aimed at Targeting ...

The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...

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Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Marketing

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

11y Lisa Lacy

Green Giant to Dieters: Go Ahead, Cheat with Veget...

Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...

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Stella Artois App Finds Bars Based on Mood
Marketing

Stella Artois App Finds Bars Based on Mood

11y Lisa Lacy

Stella Artois App Finds Bars Based on Mood

Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...

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Curalate Debuts Fanreel for Fan Images
Ecommerce

Curalate Debuts Fanreel for Fan Images

11y Lisa Lacy

Curalate Debuts Fanreel for Fan Images

The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...

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National Geographic Celebrates 125 Years with Photo Blog, Social Platform
Social

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

11y Lisa Lacy

National Geographic Celebrates 125 Years with Phot...

With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...

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Nesquik’s #NationalBunny EarsDay Flops
Marketing

Nesquik’s #NationalBunny EarsDay Flops

11y Lisa Lacy

Nesquik’s #NationalBunny EarsDay Flops

Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...

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AARP Taps Star Trek's George Takei to Navigate YouTube Series
Marketing

AARP Taps Star Trek's George Takei to Navigate YouTube Series

11y Lisa Lacy

AARP Taps Star Trek's George Takei to Navigate You...

Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Read More...

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Chipotle’s Scarecrow Advocates ‘Food with Integrity’
Marketing

Chipotle’s Scarecrow Advocates ‘Food with Integrity’

11y Lisa Lacy

Chipotle’s Scarecrow Advocates ‘Food with Integrit...

The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Read More...

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#DunkinReplay Recreates Monday Night Football Action
Marketing

#DunkinReplay Recreates Monday Night Football Action

11y Lisa Lacy

#DunkinReplay Recreates Monday Night Football Acti...

The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. R...

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NBC and Fox Lead the Way In TV Network Online Social Chatter
Social

NBC and Fox Lead the Way In TV Network Online Social Chatter

11y Lisa Lacy

NBC and Fox Lead the Way In TV Network Online Soci...

Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Read More...

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Absolut Gets Artsy, Wants to 'Transform Today'
Marketing

Absolut Gets Artsy, Wants to 'Transform Today'

11y Lisa Lacy

Absolut Gets Artsy, Wants to 'Transform Today'

Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...

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Subway Goes High Fashion With #ProjectSubway
Marketing

Subway Goes High Fashion With #ProjectSubway

11y Lisa Lacy

Subway Goes High Fashion With #ProjectSubway

The challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...

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Downy Brings Out the #SoftSide of Life
Marketing

Downy Brings Out the #SoftSide of Life

11y Lisa Lacy

Downy Brings Out the #SoftSide of Life

The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...

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Pizza Hut Hosts World's Greatest Pizza Party
Marketing

Pizza Hut Hosts World's Greatest Pizza Party

11y Lisa Lacy

Pizza Hut Hosts World's Greatest Pizza Party

The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...

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E! Debuts Interactive Pop Culture Talk Show
Social

E! Debuts Interactive Pop Culture Talk Show

11y Lisa Lacy

E! Debuts Interactive Pop Culture Talk Show

The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...

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Farm Aid Goes Digital to Promote Concert, Family Farms
Marketing

Farm Aid Goes Digital to Promote Concert, Family Farms

11y Lisa Lacy

Farm Aid Goes Digital to Promote Concert, Family F...

The 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...

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NASA Launches Instagram Account, Robotic Research Mission
Social

NASA Launches Instagram Account, Robotic Research Mission

11y Lisa Lacy

NASA Launches Instagram Account, Robotic Research ...

The profile was up to 32,000 followers by the end of its first day, which coincided with the launch of the lunar explorer LADEE. Read More...

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AT&T Calls on College Football Fans to #BeTheFan
Marketing

AT&T Calls on College Football Fans to #BeTheFan

11y Lisa Lacy

AT&T Calls on College Football Fans to #BeTheFan

The communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...

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Edge Shave Gel Revives Irritation Solutions
Marketing

Edge Shave Gel Revives Irritation Solutions

11y Lisa Lacy

Edge Shave Gel Revives Irritation Solutions

The Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...

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A1 Challenges Loyal Fans in the A1 Games
Marketing

A1 Challenges Loyal Fans in the A1 Games

11y Lisa Lacy

A1 Challenges Loyal Fans in the A1 Games

The steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...

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Science Students Create Testimonials in Kleenex Xperiments Challenge
Marketing

Science Students Create Testimonials in Kleenex Xperiments Challenge

11y Lisa Lacy

Science Students Create Testimonials in Kleenex Xp...

The Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...

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Estee Lauder Maps Nighttime Beauty Rituals
Marketing

Estee Lauder Maps Nighttime Beauty Rituals

11y Lisa Lacy

Estee Lauder Maps Nighttime Beauty Rituals

The beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...

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Popeyes Celebrates Love That Chicken Month With a Virtual Choir
Marketing

Popeyes Celebrates Love That Chicken Month With a Virtual Choir

11y Lisa Lacy

Popeyes Celebrates Love That Chicken Month With a ...

The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...

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Mellow Mushroom Engages Mobile Audience with Summer Happiness
Marketing

Mellow Mushroom Engages Mobile Audience with Summer Happiness

11y Lisa Lacy

Mellow Mushroom Engages Mobile Audience with Summe...

Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...

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Airbnb’s Hollywood & Vines Crowdsources Short Film
Social

Airbnb’s Hollywood & Vines Crowdsources Short Film

11y Lisa Lacy

Airbnb’s Hollywood & Vines Crowdsources Short ...

Airbnb has asked its Twitter followers to submit dozens of shots, which it will combine into a movie. Read More...

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