Holiday shopping and search behaviors in moments

Paid Search Holiday shopping and search behaviors in moments

7y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads

Paid Search Competitive Insights Tools for Paid Search in AdWords and Bing Ads

7y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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5 Web Analytics Metrics to Pump Up PPC

Paid Search 5 Web Analytics Metrics to Pump Up PPC

8y Lisa Raehsler

5 Web Analytics Metrics to Pump Up PPC

These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Paid Search Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

8y Lisa Raehsler

Bing Ads to Combine All Device Targeting on March ...

The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...

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AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Paid Search AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

8y Lisa Raehsler

AdWords "Other Interests" Discontinued for More Ad...

Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...

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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

Paid Search We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

8y Lisa Raehsler

We Heart Holiday PPC: Valentine’s Day Promotions f...

The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...

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Paid Media Strategy Review Tips

Paid Search Paid Media Strategy Review Tips

8y Lisa Raehsler

Paid Media Strategy Review Tips

These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...

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How to Drive Conversions and Traffic on Twitter? Website Cards

Social How to Drive Conversions and Traffic on Twitter? Website Cards

8y Lisa Raehsler

How to Drive Conversions and Traffic on Twitter? W...

SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...

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5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

Paid Search 5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

8y Lisa Raehsler

5 PPC Feature Releases in AdWords and Bing Ads to ...

There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...

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Marketing Trends to Watch and Apply to PPC

Paid Search Marketing Trends to Watch and Apply to PPC

8y Lisa Raehsler

Marketing Trends to Watch and Apply to PPC

If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...

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Bing Ads Enhances Geo-Targeting and Ad Scheduling

Display Advertising Bing Ads Enhances Geo-Targeting and Ad Scheduling

8y Lisa Raehsler

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...

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Is the New Amazon Ad Platform the Next "Google Killer"?

Paid Search Is the New Amazon Ad Platform the Next "Google Killer"?

8y Lisa Raehsler

Is the New Amazon Ad Platform the Next "Google Kil...

Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...

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10 Paid Search Optimization Tactics to Improve ROI

Paid Search 10 Paid Search Optimization Tactics to Improve ROI

8y Lisa Raehsler

10 Paid Search Optimization Tactics to Improve ROI

Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...

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PPC Reboot: Planning for Fall and 2015

Paid Search PPC Reboot: Planning for Fall and 2015

8y Lisa Raehsler

PPC Reboot: Planning for Fall and 2015

Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...

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5 Summer Time-Savers for Managing PPC

Paid Search 5 Summer Time-Savers for Managing PPC

9y Lisa Raehsler

5 Summer Time-Savers for Managing PPC

There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...

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What Is a Good Click-Through Rate for PPC?

Paid Search What Is a Good Click-Through Rate for PPC?

9y Lisa Raehsler

What Is a Good Click-Through Rate for PPC?

A look at why people care so much about click-through rates for pay-per-click advertising. Read More...

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How the Top 5 Brands Are Using Paid Search Ads

Paid Search How the Top 5 Brands Are Using Paid Search Ads

9y Lisa Raehsler

How the Top 5 Brands Are Using Paid Search Ads

A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

Paid Search How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

9y Lisa Raehsler

How to Make a Winning PPC Campaign With $1,000 and...

While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...

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5 Steps to the Ultimate PPC Mobile Campaign

Paid Search 5 Steps to the Ultimate PPC Mobile Campaign

9y Lisa Raehsler

5 Steps to the Ultimate PPC Mobile Campaign

Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly land...

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LinkedIn Ads: Social PPC & Sponsored Updates

Paid Search LinkedIn Ads: Social PPC & Sponsored Updates

9y Lisa Raehsler

LinkedIn Ads: Social PPC & Sponsored Updates

When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...

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No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

Paid Search No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

9y Lisa Raehsler

No. 6 Most Read Article of 2013: Guide to LinkedIn...

The tips and tricks you need to know in order to get the best results on LinkedIn. Read More...

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5 Ways to Prep Your PPC Advertising for 2014

Paid Search 5 Ways to Prep Your PPC Advertising for 2014

9y Lisa Raehsler

5 Ways to Prep Your PPC Advertising for 2014

Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...

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3 Paid Search Trends to Watch for in 2014

Paid Search 3 Paid Search Trends to Watch for in 2014

9y Lisa Raehsler

3 Paid Search Trends to Watch for in 2014

Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...

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5 Last Minute PPC Holiday Tips for Advertisers

Paid Search 5 Last Minute PPC Holiday Tips for Advertisers

9y Lisa Raehsler

5 Last Minute PPC Holiday Tips for Advertisers

Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Media Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

9y Lisa Raehsler

Google Adds Estimated Total Conversions to Track C...

Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...

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PPC for Brand Impact

Paid Search PPC for Brand Impact

9y Lisa Raehsler

PPC for Brand Impact

The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Paid Search Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

9y Lisa Raehsler

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techn...

When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...

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