Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season.
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Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
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Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options.