Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleGoogle AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...
View articleThese five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleSMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleHere are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your ret...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleWhile I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...
View articleHere are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly land...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
View articleThe tips and tricks you need to know in order to get the best results on LinkedIn. Read More...
View articleTake a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...
View articleMobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search l...
View articleGet your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Read More...
View articleGoogle AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleWhen it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...
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