5 New AdWords Features Open Up New Data Insights and Optimization Potential
Paid Search

5 New AdWords Features Open Up New Data Insights and Optimization Potential

11y Lisa Raehsler

5 New AdWords Features Open Up New Data Insights a...

Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...

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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back
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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

11y Lisa Raehsler

Marketers Take Note: Google Searches Show That '90...

Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already emb...

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5 Tips to Rule Online Advertising This Back-to-School Season
Paid Search

5 Tips to Rule Online Advertising This Back-to-School Season

11y Lisa Raehsler

5 Tips to Rule Online Advertising This Back-to-Sch...

Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Read More...

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Google AdWords Enhanced Campaign CPCs Grow 6% [Report]
Paid Search

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

11y Lisa Raehsler

Google AdWords Enhanced Campaign CPCs Grow 6% [Rep...

Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...

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How to Create an AdWords Action Plan From Purchase Path Data
Paid Search

How to Create an AdWords Action Plan From Purchase Path Data

11y Lisa Raehsler

How to Create an AdWords Action Plan From Purchase...

As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...

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Tips to Streamline Google AdWords for Small Business
Paid Search

Tips to Streamline Google AdWords for Small Business

11y Lisa Raehsler

Tips to Streamline Google AdWords for Small Busine...

Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Read More...

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AdWords Enhanced Campaigns: New Campaign Checklist
Paid Search

AdWords Enhanced Campaigns: New Campaign Checklist

11y Lisa Raehsler

AdWords Enhanced Campaigns: New Campaign Checklist

Get ready to start on fresh campaigns in AdWords with these eight new goals. Read More...

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Debunking 5 Myths of PPC Advertising
Paid Search

Debunking 5 Myths of PPC Advertising

11y Lisa Raehsler

Debunking 5 Myths of PPC Advertising

PPC won't make you taller and five other myths about PPC advertising. Read More...

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How to Plan PPC Advertising for the New Year
Paid Search

How to Plan PPC Advertising for the New Year

11y Lisa Raehsler

How to Plan PPC Advertising for the New Year

Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...

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Prepare Your Online Advertising for Mobile Holiday Shoppers
Paid Search

Prepare Your Online Advertising for Mobile Holiday Shoppers

11y Lisa Raehsler

Prepare Your Online Advertising for Mobile Holiday...

Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Read Mor...

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Guy Kawasaki Enchants Audience in Recent Keynote
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Guy Kawasaki Enchants Audience in Recent Keynote

11y Lisa Raehsler

Guy Kawasaki Enchants Audience in Recent Keynote

How innovation and enchantment are the keys to influencing audiences and customers. Read More...

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5 Super Tips to Understanding Keywords in Paid Search
Paid Search

5 Super Tips to Understanding Keywords in Paid Search

12y Lisa Raehsler

5 Super Tips to Understanding Keywords in Paid Sea...

How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Read More...

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Improve Your Call-to-Action in PPC Ads
Paid Search

Improve Your Call-to-Action in PPC Ads

12y Lisa Raehsler

Improve Your Call-to-Action in PPC Ads

The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Read More...

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4 AdWords Optimization Tips to Try This Week
Paid Search

4 AdWords Optimization Tips to Try This Week

12y Lisa Raehsler

4 AdWords Optimization Tips to Try This Week

Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Read More...

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Google AdWords: 5 New Features That You Need to Know About
Paid Search

Google AdWords: 5 New Features That You Need to Know About

12y Lisa Raehsler

Google AdWords: 5 New Features That You Need to Kn...

Changes in ad rotation settings, match types, and more. Read More...

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The New Social Considerations for PPC for Online Businesses
Paid Search

The New Social Considerations for PPC for Online Businesses

12y Lisa Raehsler

The New Social Considerations for PPC for Online B...

It's key to keep advertising initiatives integrated with your general social networking presence. Read More...

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Display Ads All Grown Up
Paid Search

Display Ads All Grown Up

12y Lisa Raehsler

Display Ads All Grown Up

Five new powerful display advertising options in Google AdWords. Read More...

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3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Paid Search

3 Reasons Companies Don't Have a Mobile PPC Ad Strategy

12y Lisa Raehsler

3 Reasons Companies Don't Have a Mobile PPC Ad Str...

How to overcome what may be holding you back. Read More...

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PPC Searcher Needs and Behavior: Reading Between the Lines
Paid Search

PPC Searcher Needs and Behavior: Reading Between the Lines

12y Lisa Raehsler

PPC Searcher Needs and Behavior: Reading Between t...

There are hidden gems in each PPC account. Read More...

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Google +1's in Advertising: AdWords Ads Go Social
Paid Search

Google +1's in Advertising: AdWords Ads Go Social

12y Lisa Raehsler

Google +1's in Advertising: AdWords Ads Go Social

Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising. Read More...

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PPC Resolutions for the New Year You Can Keep
Paid Search

PPC Resolutions for the New Year You Can Keep

12y Lisa Raehsler

PPC Resolutions for the New Year You Can Keep

Five ways to reach your PPC account goals in 2012. Read More...

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Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads
Paid Search

Relevancy Is Key to Reaching Professionals With LinkedIn PPC Ads

12y Lisa Raehsler

Relevancy Is Key to Reaching Professionals With Li...

Reach your audience on LinkedIn with these tips on targeting, ads, and bids and budget. Read More...

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3 Hot Online Marketing Trends and Google AdWords
Paid Search

3 Hot Online Marketing Trends and Google AdWords

12y Lisa Raehsler

3 Hot Online Marketing Trends and Google AdWords

How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Read More...

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Extreme Ad Makeover: 5 Classic Tips and 1 Makeover
Paid Search

Extreme Ad Makeover: 5 Classic Tips and 1 Makeover

13y Lisa Raehsler

Extreme Ad Makeover: 5 Classic Tips and 1 Makeover

Take average ad copy to advanced ad copy and improve overall performance of your PPC program. Read More...

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Trademark Issues With PPC? Ways to Take Back Your Brand
Paid Search

Trademark Issues With PPC? Ways to Take Back Your Brand

13y Lisa Raehsler

Trademark Issues With PPC? Ways to Take Back Your ...

Take control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand prese...

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Back-to-School PPC: A+ Tips and Expansion Ideas
Paid Search

Back-to-School PPC: A+ Tips and Expansion Ideas

13y Lisa Raehsler

Back-to-School PPC: A+ Tips and Expansion Ideas

How to prepare for $68B retail spending event. Read More...

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Does Facebook Care Enough About Small Advertisers?
Paid Search

Does Facebook Care Enough About Small Advertisers?

13y Lisa Raehsler

Does Facebook Care Enough About Small Advertisers?

How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Read More...

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