Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search f...
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View articleAdobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
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View articleStart with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Read More...
View articleChanges in ad rotation settings, match types, and more. Read More...
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View articleHow three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs. Read More...
View articleTake average ad copy to advanced ad copy and improve overall performance of your PPC program. Read More...
View articleTake control of your brand in PPC by submitting trademark forms to search engines, asking the company nicely to stop, and controlling your brand prese...
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