Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads.
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Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers?
Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return on investment.
Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies.
There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board.