LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content
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LA Times' E-Commerce Site Sets Stage for Native Ads, Brand Content

10y Liva Judic

LA Times' E-Commerce Site Sets Stage for Native Ad...

The LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...

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Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe
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Facebook Expected to Take on FlipBoard With “Paper” Soon – Maybe

10y Liva Judic

Facebook Expected to Take on FlipBoard With “Paper...

Facebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...

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Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface
Social

Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interf...

10y Liva Judic

Twitter Launches Epsilon-Powered Tailored Audience...

Twitter is teaming up with Epsilon for Tailored Audiences and is rolling out its optimized website. Read More...

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YouTube Comments Revamp: Hit or Miss?
Media

YouTube Comments Revamp: Hit or Miss?

10y Liva Judic

YouTube Comments Revamp: Hit or Miss?

Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. Read More...

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Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy
Social

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

10y Liva Judic

Groupon Pursues Growth Into Flash Fashion With $43...

Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Read More...

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NBC Universal's Buy Into NowThis News Opens Doors to Global Markets
Media

NBC Universal's Buy Into NowThis News Opens Doors to Global Markets

10y Liva Judic

NBC Universal's Buy Into NowThis News Opens Doors ...

NBC Universal plays a huge card with its investment in video startup NowThis News and opens itself up to a world of untapped opportunities. Read More...

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Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality
Media

Facebook Buys Branch for Reported $15M in Effort to Boost News Feed Quality

10y Liva Judic

Facebook Buys Branch for Reported $15M in Effort t...

Facebook is starting its first ever operations in New York after purchasing conversation startup, Branch, for a reported $15 million. Read More...

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ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?
Conference Coverage

ClickZ Live New York Call for Speakers Open: Have You Got What It Takes?

10y Liva Judic

ClickZ Live New York Call for Speakers Open: Have ...

We're accepting speaker submissions for ClickZ Live's inaugural event in New York this spring. Here are a few tips to help you put your best submissio...

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VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz
Display Advertising

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebow...

10y Liva Judic

VIDEO: The Tricky Future of Ads on Wearable Device...

CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising...

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Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?
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Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

10y Liva Judic

Coca-Cola's Cut of Gay Marriage Scene: Ad Localiza...

Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...

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At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition
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At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition

10y Liva Judic

At Facebook & Twitter, 2014 is All About New A...

Facebook and Twitter are each going after specific demographics this year to complete their respective audiences and increase ad reach. Read More...

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U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013
Ad Industry Metrics

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 2013

10y Liva Judic

U.S. Online Ad Revenues Soar 15% to $10.69B in Q3 ...

Revenue from online ads in the U.S. soared by 15 percent from a year earlier to $10.69 billion in the third quarter. Read More...

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Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network
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Foursquare Raises $35 Mln Round to Boost Real-Time Ad Network

10y Liva Judic

Foursquare Raises $35 Mln Round to Boost Real-Time...

Foursquare just closed a $35 million Series D round to fund the expansion of their ad network. Read More...

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Gmail's Quality Paradigm: Email Opens Down, Conversions Up
B2C Email Marketing

Gmail's Quality Paradigm: Email Opens Down, Conversions Up

10y Liva Judic

Gmail's Quality Paradigm: Email Opens Down, Conver...

Gmail's tabs have changed the game for marketers who see higher conversions and purchase values while experiencing lower open rates. Changes are forci...

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IAB Aims to Set Industry Standards for Content Marketing
Marketing

IAB Aims to Set Industry Standards for Content Marketing

10y Liva Judic

IAB Aims to Set Industry Standards for Content Mar...

The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Read More...

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Facebook Lures Advertisers With Promoted Videos
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Facebook Lures Advertisers With Promoted Videos

10y Liva Judic

Facebook Lures Advertisers With Promoted Videos

Facebook launches a test run for video ads on its news feed. Read More...

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Zuckerberg and ClickZ Live New York: There's a Keynote Combination
Conference Coverage

Zuckerberg and ClickZ Live New York: There's a Keynote Combination

10y Liva Judic

Zuckerberg and ClickZ Live New York: There's a Key...

The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...

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Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips
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Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

10y Liva Judic

Capturing On-the-Go Consumers: MINI USA and Vistar...

On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...

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Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Targeting
Search

Twitter Flips Switch Back on Block Functionality - Turns on Broad Match Tar...

10y Liva Judic

Twitter Flips Switch Back on Block Functionality -...

Twitter backtracked on its decision to change its block functionality, pressured by concerned users. The social network is also refining its ad target...

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YouTube Global Ad Revenue to Reach $5.6 Billion for 2013
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YouTube Global Ad Revenue to Reach $5.6 Billion for 2013

10y Liva Judic

YouTube Global Ad Revenue to Reach $5.6 Billion fo...

According to eMarketer, YouTube will bring Google a whopping $5.6 billion in gross global advertising revenues for 2013. Read More...

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Instagram Direct Enables Private Messaging - Gap First to Launch Campaign Using New Capability
Social

Instagram Direct Enables Private Messaging - Gap First to Launch Campaign U...

10y Liva Judic

Instagram Direct Enables Private Messaging - Gap F...

Instagram revealed its 'Instagram Direct' product, a new rival to Snapchat as well as Twitter's direct messaging systems. Within hours, apparel retail...

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For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying
Analytics

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data ...

10y Liva Judic

For Whom The Bell Really Tolls? NSA Docs Show Goog...

Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...

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VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising
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VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

10y Liva Judic

VIDEO: Big Spaceship's Michael Lebowitz on Native ...

Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO ...

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IAB Attempts To Set Industry Standards for Native Advertising
Display Advertising

IAB Attempts To Set Industry Standards for Native Advertising

10y Liva Judic

IAB Attempts To Set Industry Standards for Native ...

As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Read ...

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5 Black Friday and Cyber Monday Marketing Tips for 2014
Ecommerce

5 Black Friday and Cyber Monday Marketing Tips for 2014

10y Liva Judic

5 Black Friday and Cyber Monday Marketing Tips for...

Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...

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Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients
Data insights

Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Cli...

10y Liva Judic

Nielsen's Harris Interactive Buy Strengthens Insig...

Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing
CPG

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

10y Liva Judic

Why Coca-Cola's No-Ad Stance in the Philippines is...

Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Read More...

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