Snapchat Debate: A Deep Dive Into the Advertising Opportunity
Display Advertising

Snapchat Debate: A Deep Dive Into the Advertising Opportunity

10y Liva Judic

Snapchat Debate: A Deep Dive Into the Advertising ...

Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image ...

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LinkedIn Shows Brand Love With Showcase Pages
Social

LinkedIn Shows Brand Love With Showcase Pages

10y Liva Judic

LinkedIn Shows Brand Love With Showcase Pages

LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand ...

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VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media
Display Advertising

VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media

10y Liva Judic

VIDEO: FedEx Puts SuperBowl in Rearview as it Focu...

In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and ma...

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Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Media

Starcom, Yahoo To Leverage Context for Digital Video Content and Ads

10y Liva Judic

Starcom, Yahoo To Leverage Context for Digital Vid...

Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...

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Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine
Social

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machin...

10y Liva Judic

Pro Tips From #SESCHI to Turn Your B2B Social Into...

Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...

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#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution
Conference Coverage

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

10y Liva Judic

#SESCHI: Performics CEO Sets Ground for Participat...

Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...

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