Alipay's Evolution From Payment to Investment: Yu'E Bao
Asia

Alipay's Evolution From Payment to Investment: Yu'E Bao

11y Louise Au

Alipay's Evolution From Payment to Investment: Yu'...

One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Read More...

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What I Learned About Social Media Marketing From My Mum Playing Candy Crush
Asia

What I Learned About Social Media Marketing From My Mum Playing Candy Crush

11y Louise Au

What I Learned About Social Media Marketing From M...

The golden rule for social marketing and social games is the same. Read More...

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What Are the Real Challenges for Digital Marketing in 2013?
Analytics

What Are the Real Challenges for Digital Marketing in 2013?

11y Louise Au

What Are the Real Challenges for Digital Marketing...

In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagemen...

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What's Next for Social Media Marketing in China: Weibo or WeChat?
Asia

What's Next for Social Media Marketing in China: Weibo or WeChat?

12y Louise Au

What's Next for Social Media Marketing in China: W...

Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape. Read More...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

12y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Weibo Marketing: What More to Be Done?
Asia

Weibo Marketing: What More to Be Done?

12y Louise Au

Weibo Marketing: What More to Be Done?

Consider these three ways to bring your Weibo marketing in China to the next level. Read More...

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