One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China.
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The golden rule for social marketing and social games is the same.
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Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.
A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?