Email marketers set to increase 2014 budgets as ROI hits 2500%
Insights

Email marketers set to increase 2014 budgets as ROI hits 2500%

10y Lucy Smeddle

Email marketers set to increase 2014 budgets as RO...

More than half of UK client-side email marketers anticipate increasing their 2014 email expenditure after ROI for the channel reached 2500% in 2013, n...

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Video: Digital Insights – Part 10
Video

Video: Digital Insights – Part 10

10y Lucy Smeddle

Video: Digital Insights – Part 10

Check out the final part of our Digital Insights series from the Digital Marketing Show. Here Lucy chats to digital marketing education guru Phil Will...

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From birth to world domination: Facebook over 10 years
Acquisition

From birth to world domination: Facebook over 10 years

10y Lucy Smeddle

From birth to world domination: Facebook over 10 y...

Take a look at this fantastic infographic created by the digital marketing team at DPFOC, which shows Facebook's own digital timeline since its incept...

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App downloads to double by 2017
Disruptive MarTech

App downloads to double by 2017

10y Lucy Smeddle

App downloads to double by 2017

New data has revealed that the millions of apps currently available to consumers are set to grow even more in the next few years, expanding from 80 bi...

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Apple celebrates Mac's 30th with inspiring around-the-world film
Insights

Apple celebrates Mac's 30th with inspiring around-the-world film

10y Lucy Smeddle

Apple celebrates Mac's 30th with inspiring around-...

The creative tech wizards at Apple set 15 camera crews armed with iPhones an exciting mission on January 24th to celebrate the 30th birthday of Mac - ...

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Over 70% of businesses to increase digital marketing budgets in 2014
Insights

Over 70% of businesses to increase digital marketing budgets in 2014

10y Lucy Smeddle

Over 70% of businesses to increase digital marketi...

According to a new report, only one fifth of companies are planning to increase traditional budgets this year, compared to the 71% planning on upping ...

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The best social media campaigns of 2013
Acquisition

The best social media campaigns of 2013

10y Lucy Smeddle

The best social media campaigns of 2013

In need of some creative inspiration? Check out this awesome infographic from Unmetric, which looks at the top online campaigns created by brands last...

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Brands look to score perfect touchdown with Super Bowl ads
Insights

Brands look to score perfect touchdown with Super Bowl ads

10y Lucy Smeddle

Brands look to score perfect touchdown with Super ...

It's known as one of the top global advertising opportunities of the year, and as over a hundred million viewers across the world gear up to watch the...

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Video: Digital Insights – Part 9
Video

Video: Digital Insights – Part 9

10y Lucy Smeddle

Video: Digital Insights – Part 9

After a bit of a break, we're back with the penultimate part of our Digital Insights series. Here, Lucy chats to digital marketing experts from the Di...

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Grammy winners experience massive boost in online engagement
Acquisition

Grammy winners experience massive boost in online engagement

10y Lucy Smeddle

Grammy winners experience massive boost in online ...

It looks like the social media magic wielded by the one-woman digital marketing team at the Grammys did wonders for the artists featured, who have rep...

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Mobile advertising key driver behind growth in Facebook revenue
Insights

Mobile advertising key driver behind growth in Facebook revenue

10y Lucy Smeddle

Mobile advertising key driver behind growth in Fac...

A massive surge in mobile advertising on the social media site is being celebrated as one of the main reasons behind Facebook's impressive 55% year-on...

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BBC trials new Instagram video service to target mobile users
Acquisition

BBC trials new Instagram video service to target mobile users

10y Lucy Smeddle

BBC trials new Instagram video service to target m...

In an innovative move, the Beeb has decided to launch Instafax, a Ceefax-inspired social media experiment, which will see three 15-second videos uploa...

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"Impatience Index" reveals digital consumers more demanding than ever
Headline News

"Impatience Index" reveals digital consumers more demanding than ever

10y Lucy Smeddle

"Impatience Index" reveals digital consumers more ...

New research commissioned by the team at KANA Software has revealed the high expectations of consumers operating in a digital world, with data showing...

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Digital marketing industry in awe of one-woman social media team from the Grammys
Video

Digital marketing industry in awe of one-woman social media team from the G...

10y Lucy Smeddle

Digital marketing industry in awe of one-woman soc...

Lindsay Gabler, we tip our hats to you. Check out this great video from Mashable, which sees Gabler explain how she handled taking charge of all of th...

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The 7 different types of digital marketer
Insights

The 7 different types of digital marketer

10y Lucy Smeddle

The 7 different types of digital marketer

Not that we like to generalise the leading personalities within the industry, but this tongue-in-cheek infographic is a must-see for digital marketing...

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The Guardian presents: Changing Media Summit 2014
Events

The Guardian presents: Changing Media Summit 2014

10y Lucy Smeddle

The Guardian presents: Changing Media Summit 2014

Technology and media companies will be joining together in March to discuss the changing shape of global media for The Guardian's annual flagship summ...

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10 great digital marketing strategies to implement in 2014
Insights

10 great digital marketing strategies to implement in 2014

10y Lucy Smeddle

10 great digital marketing strategies to implement...

As countless brands around the world continue to build their online presence through social media, video marketing and viral campaigns, the guys at Th...

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Instagram is the world's fastest growing social media site
Insights

Instagram is the world's fastest growing social media site

10y Lucy Smeddle

Instagram is the world's fastest growing social me...

Snap-happy mobile users around the world might not be surprised to hear that the user-friendly photo app, which shows selfies, plates of delicious foo...

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32% climb in global internet ad spend reveals growing power of digital marketing
Headline News

32% climb in global internet ad spend reveals growing power of digital mark...

10y Lucy Smeddle

32% climb in global internet ad spend reveals grow...

The first three quarters of 2013 saw a massive 32.4% surge in display internet advertising compared to the same time in 2012, hinting at the incredibl...

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Internet Explorer draws on '90s nostalgia for new campaign
Video

Internet Explorer draws on '90s nostalgia for new campaign

10y Lucy Smeddle

Internet Explorer draws on '90s nostalgia for new ...

Did you grow up in the Spice Girls-loving, neon tracksuit-wearing, POG-playing era that was the '90s? If so, Internet Explorer is fighting to get you ...

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Marketers reveal top digital objectives for 2014
Insights

Marketers reveal top digital objectives for 2014

10y Lucy Smeddle

Marketers reveal top digital objectives for 2014

Take a look at this infographic from the the guys at Webmarketing123, which reveals just what marketers are planning for the next 12 months. Read More...

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Facebook likened to 'infectious' disease that 80% of users will 'recover from' by 2017
Headline News

Facebook likened to 'infectious' disease that 80% of users will 'recover fr...

10y Lucy Smeddle

Facebook likened to 'infectious' disease that 80% ...

Engineers at Princeton have predicted that the social media giant will fall out of favour with the public just as quickly as Myspace once did. Compar...

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Crimestoppers teams with OgilvyOne to launch #putpocket campaign
Acquisition

Crimestoppers teams with OgilvyOne to launch #putpocket campaign

10y Lucy Smeddle

Crimestoppers teams with OgilvyOne to launch #putp...

In a move to raise awareness about pickpocketing, independent charity Crimestoppers has decided to get digital with the launch of its new #putpocket c...

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Last week for .rising readers to get 33% off new IDM digital marketing course
Acquisition

Last week for .rising readers to get 33% off new IDM digital marketing cour...

10y Lucy Smeddle

Last week for .rising readers to get 33% off new I...

IDM online has reserved 25 places (15 remaining) for .rising readers on their new course, which can be reserved before its launch later this month. Wh...

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7 things to avoid when creating a mobile email campaign
Insights

7 things to avoid when creating a mobile email campaign

10y Lucy Smeddle

7 things to avoid when creating a mobile email cam...

With a massive 40% of emails now opened on mobile devices, brands and companies are under pressure to ensure that all of their innovative e-marketing ...

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'FOMO' causing smartphone users to check screens almost 100 times a day
Insights

'FOMO' causing smartphone users to check screens almost 100 times a day

10y Lucy Smeddle

'FOMO' causing smartphone users to check screens a...

As a result of the modern world's addiction to being online, smartphone users are now ruled by an affliction commonly known as 'Fear of Missing Out', ...

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Selfies: the good, the bad and the ugly
Acquisition

Selfies: the good, the bad and the ugly

10y Lucy Smeddle

Selfies: the good, the bad and the ugly

Love 'em or hate 'em, selfies have now firmly established themselves as a part of this smartphone-addicted world. As 2013's word of the year, it looks...

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