Best Practice: Four ways to leverage lifecycle marketing
Analytics

Best Practice: Four ways to leverage lifecycle marketing

4y Luke Richards

Best Practice: Four ways to leverage lifecycle mar...

Tracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...

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How brands are creating communities and cultural moments on TikTok
Brand awareness

How brands are creating communities and cultural moments on TikTok

4y Luke Richards

How brands are creating communities and cultural m...

TikTok offers a new opportunity for brands. But according to their West Coast lead for global business solutions, realness and authenticity are what r...

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The digital marketing landscape: Visualizing the 5 locations of today's customer journey
Customer journey

The digital marketing landscape: Visualizing the 5 locations of today's cus...

4y Luke Richards

The digital marketing landscape: Visualizing the 5...

If digital marketing is a landscape, why not think of the phases in the modern customer journey as regions, paths and locations? Luke Richards offers ...

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What a digital-only world means for your marketing strategy
Data insights

What a digital-only world means for your marketing strategy

4y Luke Richards

What a digital-only world means for your marketing...

DeepCrawl's Alex Schaefer recently spoke to the ClickZ peer network about his observations during Coronavirus. According to him, brands need to be inv...

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How Adobe uses AI internally to drive growth
AI & Automation

How Adobe uses AI internally to drive growth

4y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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Simplifying location-based marketing and how to sell it
Emerging Technology

Simplifying location-based marketing and how to sell it

4y Luke Richards

Simplifying location-based marketing and how to se...

Location-based marketing is growing but getting buy-in from managers and selling it to clients isn't always easy. However, a new whitepaper from Revea...

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Social Listening: New report uncovers missed opportunities for PR professionals
Acquisition

Social Listening: New report uncovers missed opportunities for PR professio...

4y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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Influencer marketing tools: A guide to working with martech in a field which is inherently human
Digital Marketing

Influencer marketing tools: A guide to working with martech in a field whic...

4y Luke Richards

Influencer marketing tools: A guide to working wit...

For this guide to influencer marketing platforms Luke Richards chats to Kristy Sammis of the Influencer Marketing Association and CLEVER. Read More...

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5 Types of Shoppers and How to Win Their Hearts
Digital Marketing

5 Types of Shoppers and How to Win Their Hearts

4y Luke Richards

5 Types of Shoppers and How to Win Their Hearts

From armchair analysts to impulse shoppers, new research from UpSellit identifies five consumer types and suggests ways to appeal to them. Read More...

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The path to owning influencer marketing in 2020 is just 6 steps
Acquisition

The path to owning influencer marketing in 2020 is just 6 steps

4y Luke Richards

The path to owning influencer marketing in 2020 is...

Linqia playbook suggests always-on approach to influencer marketing, backed up with solid analytics, as the way forward. Read More...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Cyber Monday 2019: New report offers expert recommendations for online advertisers
Data insights

Cyber Monday 2019: New report offers expert recommendations for online adve...

4y Luke Richards

Cyber Monday 2019: New report offers expert recomm...

A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

4y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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Workplace gender equality moves in right direction, parity still "out of reach"
Industry Developments

Workplace gender equality moves in right direction, parity still "out of re...

4y Luke Richards

Workplace gender equality moves in right direction...

A report from McKinsey cites the step up from entry level jobs to management roles as being a 'broken rung' in the path toward workplace gender equali...

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Tech + talent: New report highlights need for long-term investment in marketing staff
Disruptive MarTech

Tech + talent: New report highlights need for long-term investment in marke...

4y Luke Richards

Tech + talent: New report highlights need for long...

"Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success," states ne...

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Forrester DMP report 2019: Adobe and Salesforce lead the pack
Analytics

Forrester DMP report 2019: Adobe and Salesforce lead the pack

5y Luke Richards

Forrester DMP report 2019: Adobe and Salesforce le...

Adobe and Salesforce top the Forrester DMP report 2019. For the future, consumer-led security will be a key feature. What else should marketers look f...

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Where should CMOs be unlocking the strategic value of SEM?
Search

Where should CMOs be unlocking the strategic value of SEM?

5y Luke Richards

Where should CMOs be unlocking the strategic value...

SEM is massively important to CMOs, but when it comes to strategic value adds like competitor analysis there are still notable gaps in how it is being...

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AI: McKinsey research forecasts positive impact of technology on job security and well-being
AI & Automation

AI: McKinsey research forecasts positive impact of technology on job securi...

5y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

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48% B2B marketers admit content is only "somewhat effective" or "ineffective"
Content

48% B2B marketers admit content is only "somewhat effective" or "ineffectiv...

5y Luke Richards

48% B2B marketers admit content is only "somewhat ...

New report shows content struggles among B2B marketers. But data, consistency and scalability are set to underpin strategies of the future. Read More...

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Is Google leading the image recognition engine race?
AI & Automation

Is Google leading the image recognition engine race?

5y Luke Richards

Is Google leading the image recognition engine rac...

A new report compares image recognition engines from Amazon, Google, IBM, and Microsoft. Which are most accurate, and how do they compare to human ima...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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Martech stack + customer loyalty: What effect can tech have on retention?
Analytics

Martech stack + customer loyalty: What effect can tech have on retention?

5y Luke Richards

Martech stack + customer loyalty: What effect can ...

New data from Nielsen reveals consumers today are more disloyal than ever. What role does your martech stack play in improving customer loyalty? Read ...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation
Analytics

How European marketers are navigating data in light of GDPR and ePrivacy Re...

5y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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McKinsey's insights on personalization and martech: New report
Analytics

McKinsey's insights on personalization and martech: New report

5y Luke Richards

McKinsey's insights on personalization and martech...

In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...

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Customer experience martech challenges for 2019
Analytics

Customer experience martech challenges for 2019

5y Luke Richards

Customer experience martech challenges for 2019

"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2...

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Is martech a threat to marketing jobs?
AI & Automation

Is martech a threat to marketing jobs?

5y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Advertiser spend on digital video up +25% on last year
Video

Advertiser spend on digital video up +25% on last year

5y Luke Richards

Advertiser spend on digital video up +25% on last ...

Spend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...

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