Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use.
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With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC.
The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience.
If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses.
The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this opportunity.