6 tips for building compelling chatbots (even if you're not a programmer)

6 tips for building compelling chatbots (even if you're not a programmer)

7y Marcela De Vivo

6 tips for building compelling chatbots (even if y...

Ever since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...

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8 ways AI can enhance your marketing strategy today

8 ways AI can enhance your marketing strategy today

7y Marcela De Vivo

8 ways AI can enhance your marketing strategy toda...

With proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...

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How chatbots can refine the customer acquisition process

How chatbots can refine the customer acquisition process

7y Marcela De Vivo

How chatbots can refine the customer acquisition p...

Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...

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How to bring chatbots into your marketing strategy

How to bring chatbots into your marketing strategy

7y Marcela De Vivo

How to bring chatbots into your marketing strategy

When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...

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Influencer marketing: The Good, the Bad, and the Ugly

Influencer marketing: The Good, the Bad, and the Ugly

7y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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How to avoid Shiny Object Syndrome to achieve influencer marketing success

How to avoid Shiny Object Syndrome to achieve influencer marketing success

7y Marcela De Vivo

How to avoid Shiny Object Syndrome to achieve infl...

Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest vide...

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Beyond links: Why Google will rank facts in the future (Guest Post)

Beyond links: Why Google will rank facts in the future (Guest Post)

9y Marcela De Vivo

Beyond links: Why Google will rank facts in the fu...

Google has quietly been building a database that contains the accumulated knowledge of the entire human race, why? And how will this affect the future...

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