Although it's still invite-only, it's only a matter of time before Gmail's Inbox becomes the norm, so email marketers need to prepare themselves.
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During the frantic gift-giving season, customers often leave their carts full without making a purchase. How can you use email marketing to bring these consumers back to your site to complete their purchases?
Asking and answering these six questions will help you create a framework for your 2015 strategic email marketing planning.
Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics.
Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns.