Are we focusing too much on chasing the shiny new tactics that apparently work and giving up too easily on old tactics for which there is far more evidence that they actually do work?
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Three methods to help site owners get over their fears of linking to third-party sites.
Start your investigation without letting assumptions or biases affect your thoroughness.
It's the responsibility of every SEO to focus on the activities that are going to have the greatest return, even if doing so means taking part in some uncomfortable meetings to justify your decisions.
The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how those tactics support other marketing efforts.