Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail.
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Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics.
Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people.
It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience.
By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience.