Happy Ending

Happy Ending

20y Mark Redetzke

Happy Ending

Our interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...

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Upfront About the Absurd

Upfront About the Absurd

20y Mark Redetzke

Upfront About the Absurd

Mardi Gras is great preparation for an interactive media buyer poised to penetrate the upfront. Read More...

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Latent Conversions

Latent Conversions

20y Mark Redetzke

Latent Conversions

Why too much data can be a bad thing. Read More

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Agencies and SEM: Howdy, Partner

Agencies and SEM: Howdy, Partner

20y Mark Redetzke

Agencies and SEM: Howdy, Partner

For something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. Read More...

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Five More Media Predictions for 2004

Five More Media Predictions for 2004

20y Mark Redetzke

Five More Media Predictions for 2004

Broadband will drive the changes this year. Read More...

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Emerging Trend: Optimizing Based on Brand Metrics

Emerging Trend: Optimizing Based on Brand Metrics

20y Mark Redetzke

Emerging Trend: Optimizing Based on Brand Metrics

Online is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...

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Targeting the Evangelist

Targeting the Evangelist

20y Mark Redetzke

Targeting the Evangelist

A little evangelism goes a long way -- especially when budgets are tight. Read More...

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Don't Talk Amongst Yourselves

Don't Talk Amongst Yourselves

20y Mark Redetzke

Don't Talk Amongst Yourselves

No need to preach to the converted. There's plenty of ignorance to combat. Read More...

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Angry Young Media Buyer

Angry Young Media Buyer

20y Mark Redetzke

Angry Young Media Buyer

How do media buyers view their clients, agencies, and vendors? Well, Mark's having one of those days. Read More...

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Thoughts on the Planning Season

Thoughts on the Planning Season

20y Mark Redetzke

Thoughts on the Planning Season

This year, online's competitive edge may finally emerge. Read More...

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Down On the Farm

Down On the Farm

20y Mark Redetzke

Down On the Farm

Rural South Dakota: who's the Luddite? Our own interactive agency media buyer. Read More...

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Hub Media Strategy

Hub Media Strategy

21y Mark Redetzke

Hub Media Strategy

The Web as the center of a communications plan. It's smart. It works. So why are agencies spinning their wheels? Read More...

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Mountains Out Of Molehills

Mountains Out Of Molehills

21y Mark Redetzke

Mountains Out Of Molehills

Things were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium. Read More...

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Are We Ready for Specialized Agencies?

Are We Ready for Specialized Agencies?

21y Mark Redetzke

Are We Ready for Specialized Agencies?

You've got your media shops and your creative shops. Should the twain meet? Read More...

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How to Budget for Internet Advertising

How to Budget for Internet Advertising

21y Mark Redetzke

How to Budget for Internet Advertising

How much should your client spend online? A methodical, three-step approach to budgeting. Read More...

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Flash Mobs: Viral Distribution Matters

Flash Mobs: Viral Distribution Matters

21y Mark Redetzke

Flash Mobs: Viral Distribution Matters

How to increase the viral aspect of your campaigns. Read More...

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What's Your Client's Database Doing for You?

What's Your Client's Database Doing for You?

21y Mark Redetzke

What's Your Client's Database Doing for You?

You know about direct response, so why are you shying away from e-mail? Read More...

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Justify Your Existence in 60 Minutes (or Less)

Justify Your Existence in 60 Minutes (or Less)

21y Mark Redetzke

Justify Your Existence in 60 Minutes (or Less)

Three solid arguments for adding online to the media mix (in case they weren't listening the first time). Read More...

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A Commentary on Online Creative

A Commentary on Online Creative

21y Mark Redetzke

A Commentary on Online Creative

Mark's just a media guy. Why is he the one thinking all this stuff up? Read More...

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Think Global, Sell Local

Think Global, Sell Local

21y Mark Redetzke

Think Global, Sell Local

A new era in localized online media. Read More

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Reality Programming for Agencies

Reality Programming for Agencies

21y Mark Redetzke

Reality Programming for Agencies

Theerosion of network TV. Up to 20 percent of your audience isn't watching TV... and the number's rising. Read More...

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Emerging Trend: Optimizing Based on Brand Metrics

Emerging Trend: Optimizing Based on Brand Metrics

21y Mark Redetzke

Emerging Trend: Optimizing Based on Brand Metrics

Online is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...

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Leverage the Upfront for the Web

Leverage the Upfront for the Web

21y Mark Redetzke

Leverage the Upfront for the Web

How to leverage this long-standing institution from an online perspective. Read More...

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The Role of CPA in the Media Buy

The Role of CPA in the Media Buy

21y Mark Redetzke

The Role of CPA in the Media Buy

Cost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Read More...

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Leveraging the Internet for Segment-Based Marketing

Leveraging the Internet for Segment-Based Marketing

21y Mark Redetzke

Leveraging the Internet for Segment-Based Marketin...

Razor-sharp targeting to the masses. Long promised, finally becoming an online reality. Read More...

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The Integration Opportunity, Part 2: Facilitating Integration

The Integration Opportunity, Part 2: Facilitating Integration

21y Mark Redetzke

The Integration Opportunity, Part 2: Facilitating ...

Long-term organizational changes would certainly help integration, but what can you do now ? Read More...

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The Integration Opportunity, Part 1

The Integration Opportunity, Part 1

21y Mark Redetzke

The Integration Opportunity, Part 1

Integration works well now, but real promise is still down the road. Read More...

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