Our interactive media buyer rides off -- not into the sunset, but the sunrise. Read More...
View articleMardi Gras is great preparation for an interactive media buyer poised to penetrate the upfront. Read More...
View articleFor something so simple, search is pretty darned complicated. That's why agencies need specialized SEM partners. Read More...
View articleBroadband will drive the changes this year. Read More...
View articleOnline is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...
View articleA little evangelism goes a long way -- especially when budgets are tight. Read More...
View articleNo need to preach to the converted. There's plenty of ignorance to combat. Read More...
View articleHow do media buyers view their clients, agencies, and vendors? Well, Mark's having one of those days. Read More...
View articleThis year, online's competitive edge may finally emerge. Read More...
View articleRural South Dakota: who's the Luddite? Our own interactive agency media buyer. Read More...
View articleThe Web as the center of a communications plan. It's smart. It works. So why are agencies spinning their wheels? Read More...
View articleThings were looking up for interactive. Then the WSJ demonstrates its poor grasp of the medium. Read More...
View articleYou've got your media shops and your creative shops. Should the twain meet? Read More...
View articleHow much should your client spend online? A methodical, three-step approach to budgeting. Read More...
View articleHow to increase the viral aspect of your campaigns. Read More...
View articleYou know about direct response, so why are you shying away from e-mail? Read More...
View articleThree solid arguments for adding online to the media mix (in case they weren't listening the first time). Read More...
View articleMark's just a media guy. Why is he the one thinking all this stuff up? Read More...
View articleTheerosion of network TV. Up to 20 percent of your audience isn't watching TV... and the number's rising. Read More...
View articleOnline is a proven branding medium. Now advertisers can optimize online brand advertising. Read More...
View articleHow to leverage this long-standing institution from an online perspective. Read More...
View articleCost-per-action efforts shouldn't stand alone, but they do have a role to play in the overall strategy. Read More...
View articleRazor-sharp targeting to the masses. Long promised, finally becoming an online reality. Read More...
View articleLong-term organizational changes would certainly help integration, but what can you do now ? Read More...
View articleIntegration works well now, but real promise is still down the road. Read More...
View article