Score One for Personal Privacy
Analytics

Score One for Personal Privacy

20y Mark Sakalosky

Score One for Personal Privacy

Does the RIAA have anything left to lose? Read More

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The Office Pool: 2004 Edition
Analytics

The Office Pool: 2004 Edition

20y Mark Sakalosky

The Office Pool: 2004 Edition

Test your prognostication skills on 10 hot topics. Read More...

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Negative Data: The Blame Game
Analytics

Negative Data: The Blame Game

20y Mark Sakalosky

Negative Data: The Blame Game

Viewership among males 18 to 34 is dropping? There must be a problem with the sample data. Read More...

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Everyday Metrics
Analytics

Everyday Metrics

20y Mark Sakalosky

Everyday Metrics

How can marketers gauge success on a daily basis? Read More

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Death and Taxes
Analytics

Death and Taxes

20y Mark Sakalosky

Death and Taxes

Will the government tax the Internet to death? Read More

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The Emperor's New Broadcast Season
Analytics

The Emperor's New Broadcast Season

21y Mark Sakalosky

The Emperor's New Broadcast Season

Where have all the viewers gone? Read More

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Pay Me Now, Pay Me Later
Analytics

Pay Me Now, Pay Me Later

21y Mark Sakalosky

Pay Me Now, Pay Me Later

Would you bid in an auction-style market for the right to e-mail your target audience? Read More...

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Mistakes Happen
Analytics

Mistakes Happen

21y Mark Sakalosky

Mistakes Happen

Your personal, private information will never be released to a third party for any reason. Unless, of course, it is. Read More...

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The Golden Rule, Updated
Analytics

The Golden Rule, Updated

21y Mark Sakalosky

The Golden Rule, Updated

Gator, WhenU and the implications of the latest legal decision. Read More...

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The Internet and the Right to Privacy
Analytics

The Internet and the Right to Privacy

21y Mark Sakalosky

The Internet and the Right to Privacy

Pending privacy decisions will affect everyone, personally and professionally. Read More...

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Price Discriminination
Analytics

Price Discriminination

21y Mark Sakalosky

Price Discriminination

You can -- does that mean you should? Price discrimination, privacy and policies assume a new dimension online. Read More...

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Mark's Secret Match Habit
Analytics

Mark's Secret Match Habit

21y Mark Sakalosky

Mark's Secret Match Habit

Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Read More...

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Behind the Privacy Policy Veil
Analytics

Behind the Privacy Policy Veil

21y Mark Sakalosky

Behind the Privacy Policy Veil

Does that privacy policy protect you? Well, try reading it. Read More...

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Users, Usability, Usefulness
Analytics

Users, Usability, Usefulness

21y Mark Sakalosky

Users, Usability, Usefulness

Ask before you spend. Even small companies reap big benefits from usability studies. Read More...

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Exposing the Emperor
Analytics

Exposing the Emperor

21y Mark Sakalosky

Exposing the Emperor

How long will it take before media buyers begin to abandon broadcast networks? Read More...

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You Do Not Have the Right to Remain Silent
Analytics

You Do Not Have the Right to Remain Silent

21y Mark Sakalosky

You Do Not Have the Right to Remain Silent

Personal data may be used against your customers in a court of law. Read More...

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Law, Order, and Spam
Analytics

Law, Order, and Spam

21y Mark Sakalosky

Law, Order, and Spam

Making a federal case out of the problem. Read More

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Spam Economics: Who’s the Real Sucker?
Analytics

Spam Economics: Who’s the Real Sucker?

21y Mark Sakalosky

Spam Economics: Who’s the Real Sucker?

Prosper online with a .00036 percent conversion rate. Read More...

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Will the Real Luddite Please Stand Up?
Analytics

Will the Real Luddite Please Stand Up?

21y Mark Sakalosky

Will the Real Luddite Please Stand Up?

Educated, mid-30s, urban white male. And no e-mail address. Read More...

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Light at the Bottom of the Data Rat Hole?
Analytics

Light at the Bottom of the Data Rat Hole?

21y Mark Sakalosky

Light at the Bottom of the Data Rat Hole?

BI software: What is it, and will it solve your data woes? Read More...

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Merchants of Death?
Analytics

Merchants of Death?

21y Mark Sakalosky

Merchants of Death?

Marketing in wartime: Most marketers are responding with extreme caution. But some online properties seem to be exploiting the war for profit. Read Mo...

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Nielsen Schmielsen
Analytics

Nielsen Schmielsen

21y Mark Sakalosky

Nielsen Schmielsen

Meet the Nielsen family. Demographic accuracy on par with the Cleavers, the Bradys, the Mertzes, and the Ricardos. Read More...

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Fluffing the Numbers
Analytics

Fluffing the Numbers

21y Mark Sakalosky

Fluffing the Numbers

Don't believe everything you see or read -- particularly offline media's demographic data. Read More...

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CRM, the Pentagon, and You
Analytics

CRM, the Pentagon, and You

21y Mark Sakalosky

CRM, the Pentagon, and You

Total Information Awareness: Can the Pentagon launch the biggest CRM deployment in history? Read More...

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Wedding Bells
Analytics

Wedding Bells

21y Mark Sakalosky

Wedding Bells

Find the right approach to collecting your dream customers' data -- it's a match made in heaven! Read More...

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Instant Replay, Maybe. Advertising, No Way
Analytics

Instant Replay, Maybe. Advertising, No Way

21y Mark Sakalosky

Instant Replay, Maybe. Advertising, No Way

Why is TiVo making nice with Madison Avenue? Read More...

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What'll Happen in 2003? You Choose
Analytics

What'll Happen in 2003? You Choose

21y Mark Sakalosky

What'll Happen in 2003? You Choose

In the tradition of William Safire, Mark offers up some potential predictions. Read More...

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