The Social Commerce Fantasy

The Social Commerce Fantasy

9y Marko Muellner

The Social Commerce Fantasy

Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experience...

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Are You a Fireworks or Bonfire Marketer?

Are You a Fireworks or Bonfire Marketer?

9y Marko Muellner

Are You a Fireworks or Bonfire Marketer?

Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...

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Telling Stories or Delivering Messages: What Inspires You Most?

Telling Stories or Delivering Messages: What Inspires You Most?

9y Marko Muellner

Telling Stories or Delivering Messages: What Inspi...

Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...

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Why Is Digital Marketing Growing So Slowly?

Why Is Digital Marketing Growing So Slowly?

9y Marko Muellner

Why Is Digital Marketing Growing So Slowly?

Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers. Read M...

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Brand Newsroom 2.0

Brand Newsroom 2.0

9y Marko Muellner

Brand Newsroom 2.0

Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...

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How Agencies Buy Marketing Technology

How Agencies Buy Marketing Technology

9y Marko Muellner

How Agencies Buy Marketing Technology

The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Read More...

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The Marketing Team of the Future

The Marketing Team of the Future

9y Marko Muellner

The Marketing Team of the Future

As the world of marketing evolves, so must the way in which we structure our organizations and teams. Is your company ready? Read More...

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Digital Transformation in 2015

Digital Transformation in 2015

9y Marko Muellner

Digital Transformation in 2015

What are some of the changes that marketers can look forward to, and begin to prepare for, as 2015 approaches? Read More...

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The Internet of Things Will Disrupt Your Business - Will You Survive?

The Internet of Things Will Disrupt Your Business - Will You Survive?

9y Marko Muellner

The Internet of Things Will Disrupt Your Business ...

We're at the beginning of a major digital transformation - the advent of the Internet of Things. How will you adapt and react to the new technology av...

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Insights From a Digital Marketing Job Search

Insights From a Digital Marketing Job Search

9y Marko Muellner

Insights From a Digital Marketing Job Search

Many successful tactics that may help you land your dream job can be beneficial in the digital marketing ecosystem as well. Read More...

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Who's Driving Your Content Strategy?

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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Are You Reaching AND Converting Mobile Consumers?

Are You Reaching AND Converting Mobile Consumers?

10y Marko Muellner

Are You Reaching AND Converting Mobile Consumers?

While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...

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5 Ways to Move the Needle: What I Learned During the World Cup

5 Ways to Move the Needle: What I Learned During the World Cup

10y Marko Muellner

5 Ways to Move the Needle: What I Learned During t...

The World Cup had much to teach marketers about how to accelerate growth and popularity - aka how to move the needle. Read on to see what the world's ...

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What Is "Rich Media" in a Social Mobile World?

What Is "Rich Media" in a Social Mobile World?

10y Marko Muellner

What Is "Rich Media" in a Social Mobile World?

Social media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...

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Organic Reach Is Temporary: 4 Big Insights Shaping 2014

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

10y Marko Muellner

Organic Reach Is Temporary: 4 Big Insights Shaping...

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...

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Social Is the Next Great Direct Response Channel

Social Is the Next Great Direct Response Channel

10y Marko Muellner

Social Is the Next Great Direct Response Channel

Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...

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Give Me Mobile-First or Give Me Death

Give Me Mobile-First or Give Me Death

10y Marko Muellner

Give Me Mobile-First or Give Me Death

Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...

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We’re All Mobile Marketers Now

We’re All Mobile Marketers Now

10y Marko Muellner

We’re All Mobile Marketers Now

Time spent on mobile has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. So if you're running digital marketing programs or po...

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The End of Microsites

The End of Microsites

10y Marko Muellner

The End of Microsites

Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at e...

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Can Digital Finally Drive Offline Sales At Scale?

Can Digital Finally Drive Offline Sales At Scale?

10y Marko Muellner

Can Digital Finally Drive Offline Sales At Scale?

Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...

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5 Reasons to Capture Emails in Social

5 Reasons to Capture Emails in Social

10y Marko Muellner

5 Reasons to Capture Emails in Social

Focusing social media efforts on driving opt-in, beyond fanning and following, has become best practice to attract consumers in consideration and purc...

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2014: The Year of Social Performance Marketing

2014: The Year of Social Performance Marketing

10y Marko Muellner

2014: The Year of Social Performance Marketing

With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...

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2014: The Year of Social TV

2014: The Year of Social TV

10y Marko Muellner

2014: The Year of Social TV

Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV. Read Mo...

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Why is Digital Marketing Success So Elusive?

Why is Digital Marketing Success So Elusive?

11y Marko Muellner

Why is Digital Marketing Success So Elusive?

With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing su...

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Changing the Way You Think of Reaching Consumers in Social Streams

Changing the Way You Think of Reaching Consumers in Social Streams

11y Marko Muellner

Changing the Way You Think of Reaching Consumers i...

From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to r...

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2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

2 Fundamental Truths About Digital Marketing You Need to Embrace Immediately

11y Marko Muellner

2 Fundamental Truths About Digital Marketing You N...

Every new day we continue to push back on the complexities of our marketplace we limit our ability to iterate quickly and to capitalize on the experti...

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Islands in the Stream, That Is What We Are

Islands in the Stream, That Is What We Are

11y Marko Muellner

Islands in the Stream, That Is What We Are

Strategic digital marketing advice from Dolly Parton and Kenny Rogers. Read More...

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