Using organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experiences within the post itself.
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Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture longer form attention as well.
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Even though it may seem like digital is growing at a quick pace, marketers still need to move faster in order to get a step ahead of consumers.
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