Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift.
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Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly.
As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them?
A look at several trends that stood out over two days of the ClickZ Live New York conference last week.
Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts.