Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleAs technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...
View articleA look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...
View articleConvergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...
View articleWhat is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...
View articleThere will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....
View articleOrganizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleA new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...
View articleA look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...
View articleIntroducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...
View articleConvergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleA look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleIf the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleWhile the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
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