Big Analytics, Good Will and 'The Queen of the Internet'
Analytics

Big Analytics, Good Will and 'The Queen of the Internet'

9y Marshall Sponder

Big Analytics, Good Will and 'The Queen of the Int...

Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...

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Convergence Analytics Battle Brand Blind Spots on Social Media
Analytics

Convergence Analytics Battle Brand Blind Spots on Social Media

9y Marshall Sponder

Convergence Analytics Battle Brand Blind Spots on ...

Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...

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Can and Should Convergence Be 'Uberized'?
Analytics

Can and Should Convergence Be 'Uberized'?

9y Marshall Sponder

Can and Should Convergence Be 'Uberized'?

As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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The Meanings of Convergence
Analytics

The Meanings of Convergence

9y Marshall Sponder

The Meanings of Convergence

Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt...

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Can Convergence Analytics Become Popular?
Analytics

Can Convergence Analytics Become Popular?

9y Marshall Sponder

Can Convergence Analytics Become Popular?

What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Read Mo...

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Enter the New Year With Convergence Analytics
Analytics

Enter the New Year With Convergence Analytics

9y Marshall Sponder

Enter the New Year With Convergence Analytics

There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers....

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Enrich Your Data to Increase Converged Analytics Effectiveness
Analytics

Enrich Your Data to Increase Converged Analytics Effectiveness

9y Marshall Sponder

Enrich Your Data to Increase Converged Analytics E...

Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from...

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The Convergence Assessment
Analytics

The Convergence Assessment

9y Marshall Sponder

The Convergence Assessment

Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...

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Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?
Analytics

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics...

10y Marshall Sponder

Could the "Analytics Oracle" Be the Next Evolution...

A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...

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Convergence Analytics and the 2014 Gartner Hype Cycle
Analytics

Convergence Analytics and the 2014 Gartner Hype Cycle

10y Marshall Sponder

Convergence Analytics and the 2014 Gartner Hype Cy...

A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. R...

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Connecting Data With the Analytics Selfie
Analytics

Connecting Data With the Analytics Selfie

10y Marshall Sponder

Connecting Data With the Analytics Selfie

Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...

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Staying in the Watchtower - Knowing When and Where to Converge
Analytics

Staying in the Watchtower - Knowing When and Where to Converge

10y Marshall Sponder

Staying in the Watchtower - Knowing When and Where...

Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of ...

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Convergence Growing Pains in TV and Retail Marketing
Analytics

Convergence Growing Pains in TV and Retail Marketing

10y Marshall Sponder

Convergence Growing Pains in TV and Retail Marketi...

We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...

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Converged Analytics for Media Effectiveness
Analytics

Converged Analytics for Media Effectiveness

10y Marshall Sponder

Converged Analytics for Media Effectiveness

Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...

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#CZLNY: ClickZ Live Convergence in Search Marketing
Analytics

#CZLNY: ClickZ Live Convergence in Search Marketing

10y Marshall Sponder

#CZLNY: ClickZ Live Convergence in Search Marketin...

A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...

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Growing Hacking Convergence KPIs From Within
Analytics

Growing Hacking Convergence KPIs From Within

10y Marshall Sponder

Growing Hacking Convergence KPIs From Within

Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...

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What Are the Signs of Convergence?
Analytics

What Are the Signs of Convergence?

10y Marshall Sponder

What Are the Signs of Convergence?

If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...

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Convergence and Info-Literacy in 2014
Analytics

Convergence and Info-Literacy in 2014

10y Marshall Sponder

Convergence and Info-Literacy in 2014

What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...

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2014: Year of Grand Aligned Convergences
Analytics

2014: Year of Grand Aligned Convergences

10y Marshall Sponder

2014: Year of Grand Aligned Convergences

Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...

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Convergence in Social Media Produces Actionable Intelligence
Analytics

Convergence in Social Media Produces Actionable Intelligence

10y Marshall Sponder

Convergence in Social Media Produces Actionable In...

Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...

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The Converged Digital Industrial Economy and the Internet of Things
Analytics

The Converged Digital Industrial Economy and the Internet of Things

10y Marshall Sponder

The Converged Digital Industrial Economy and the I...

If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...

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Rise of the Chief Convergence Officer
Analytics

Rise of the Chief Convergence Officer

11y Marshall Sponder

Rise of the Chief Convergence Officer

While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...

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The 1 Percent Rubric - 5 Questions Leading to Convergence
Analytics

The 1 Percent Rubric - 5 Questions Leading to Convergence

11y Marshall Sponder

The 1 Percent Rubric - 5 Questions Leading to Conv...

Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...

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Convergence Analytics Needs a New Unified Query Language
Analytics

Convergence Analytics Needs a New Unified Query Language

11y Marshall Sponder

Convergence Analytics Needs a New Unified Query La...

We need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...

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