Creating a Brand Personality
Marketing

Creating a Brand Personality

21y Martin Lindstrom

Creating a Brand Personality

YellowPages.com: a case study in brand personality. Read More...

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Brand Checkup: Where's the Human in Your Brand?
Marketing

Brand Checkup: Where's the Human in Your Brand?

21y Martin Lindstrom

Brand Checkup: Where's the Human in Your Brand?

How sympathetic to the human condition is your brand's online presence? Read More...

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Brand Checkup: Relevance and Intuitiveness
Marketing

Brand Checkup: Relevance and Intuitiveness

21y Martin Lindstrom

Brand Checkup: Relevance and Intuitiveness

Martin continues the online brand health checkup. Are you closer to brand heaven? Read More...

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Three-Step Brand Checkup
Marketing

Three-Step Brand Checkup

21y Martin Lindstrom

Three-Step Brand Checkup

A three-stage checkup to assess a brand's online fitness. Read More...

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Word of Mouth
Marketing

Word of Mouth

21y Martin Lindstrom

Word of Mouth

Exceeding customer expectations is the most powerful branding tool. Read More...

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The Situation Placement Game
Marketing

The Situation Placement Game

21y Martin Lindstrom

The Situation Placement Game

Make your product the hero of the situation. Read More

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Center Stage Branding
Marketing

Center Stage Branding

21y Martin Lindstrom

Center Stage Branding

Product placement is out. Situation placement is in. Read More

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Tell the Truth, Honestly
Marketing

Tell the Truth, Honestly

21y Martin Lindstrom

Tell the Truth, Honestly

Telling it like it is can be refreshing -- and incredibly effective. Read More...

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MSP: Slow, Steady Progress
Marketing

MSP: Slow, Steady Progress

21y Martin Lindstrom

MSP: Slow, Steady Progress

Four steps to put the 'me selling proposition' into action. Read More...

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MSP: Don't Fake It
Marketing

MSP: Don't Fake It

21y Martin Lindstrom

MSP: Don't Fake It

Either you're listening to your customers or you're not. Don't think they can't tell the difference. Read More...

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Your New Brand Managers: The MSP Generation
Marketing

Your New Brand Managers: The MSP Generation

21y Martin Lindstrom

Your New Brand Managers: The MSP Generation

It's not about your brand anymore. A new generation creates a new selling proposition. Read More...

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Good, Old-Fashioned Online Brands
Marketing

Good, Old-Fashioned Online Brands

21y Martin Lindstrom

Good, Old-Fashioned Online Brands

Who could have predicted it? Old values are in fashion again. Read More...

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Crisis Control
Marketing

Crisis Control

21y Martin Lindstrom

Crisis Control

Worst case scenario: How would your brand respond to crisis? Read More

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Turn Customers Into Marketers
Marketing

Turn Customers Into Marketers

21y Martin Lindstrom

Turn Customers Into Marketers

New twists on P2P marketing for a new generation of customers. Read More...

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Fish Streaming: Targeting Kids
Marketing

Fish Streaming: Targeting Kids

21y Martin Lindstrom

Fish Streaming: Targeting Kids

How do you target kids? First, forget everything you learned about appealing to a sense of individuality. Read More...

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The 24/7 Marketing Department
Marketing

The 24/7 Marketing Department

21y Martin Lindstrom

The 24/7 Marketing Department

Kids expect to be in touch with their brands at will. Even at 3:00 a.m. If you can't be there for them, the Web can. Read More...

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Tweenspeak: The World's Newest Language
Marketing

Tweenspeak: The World's Newest Language

21y Martin Lindstrom

Tweenspeak: The World's Newest Language

To influence the folks who are influencing major purchases, you've got to speak their language. Read More...

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The Real Decision Makers, Part 1
Marketing

The Real Decision Makers, Part 1

21y Martin Lindstrom

The Real Decision Makers, Part 1

Eight-year-olds don't buy cars or furniture, but they play a bigger role than you'd think in determining which ones their parents buy. Branding to adu...

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Five Steps to Online Trust for Your Brand
Marketing

Five Steps to Online Trust for Your Brand

21y Martin Lindstrom

Five Steps to Online Trust for Your Brand

Trust is a brand's greatest asset -- especially in troubling times. Martin tells you how to create brand trust and credibility online. Read More...

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Does Your Brand Have a Sense of Humor?
Marketing

Does Your Brand Have a Sense of Humor?

21y Martin Lindstrom

Does Your Brand Have a Sense of Humor?

A smile couldn't hurt your brand. It could even help. Read More...

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Is It a Boy or a Girl?
Marketing

Is It a Boy or a Girl?

21y Martin Lindstrom

Is It a Boy or a Girl?

As your site grows, brand identity can wither. Martin offers four steps to ensure online brand integrity. Read More...

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Do You Provide Customer Disservice?
Marketing

Do You Provide Customer Disservice?

21y Martin Lindstrom

Do You Provide Customer Disservice?

Go undercover. Visit your brand as if you were a customer. Read More...

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Bring the Background Forward
Marketing

Bring the Background Forward

21y Martin Lindstrom

Bring the Background Forward

Desktop wallpaper is more than an overlooked branding element. A good execution could elevate your entire brand strategy. Read More...

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The Emotional Tie
Marketing

The Emotional Tie

21y Martin Lindstrom

The Emotional Tie

Emotions are ties that bind -- to your product and brand. Read More

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Goodwill: Good Thinking
Marketing

Goodwill: Good Thinking

21y Martin Lindstrom

Goodwill: Good Thinking

The right move at the right time can result in financial growth and help a worthy cause. Read More...

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Real-Life Branding
Marketing

Real-Life Branding

21y Martin Lindstrom

Real-Life Branding

Your brand image isn't about abstractions; it's about true stories of people's interactions with your brand. Read More...

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The Art of Asking the Right Questions
Marketing

The Art of Asking the Right Questions

21y Martin Lindstrom

The Art of Asking the Right Questions

You want to engage in a dialogue with your customers? Query them. Read More...

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