The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...
View articleThe health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleBringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...
View articleThe new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...
View articleBrands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
View articleJust ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleXaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleBurt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...
View articleThe Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...
View articleThe online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleMondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...
View articleTrendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...
View articleYahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...
View articleIn its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...
View articlePeople who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...
View articleThe photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Read More...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleHas it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Read More...
View articleNissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...
View articleJust in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...
View articleDunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
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