Airbnb's Controversial Logo Draws Attention to Company Rebrand
Marketing

Airbnb's Controversial Logo Draws Attention to Company Rebrand

10y Mary Lisbeth D'Amico

Airbnb's Controversial Logo Draws Attention to Com...

The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boos...

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24 Hour Fitness Uses Social to Win New Members
Marketing

24 Hour Fitness Uses Social to Win New Members

10y Mary Lisbeth D'Amico

24 Hour Fitness Uses Social to Win New Members

The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Read More...

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Champs Sports Sees New Opportunities in "In-Moment" Marketing
Marketing

Champs Sports Sees New Opportunities in "In-Moment" Marketing

10y Mary Lisbeth D'Amico

Champs Sports Sees New Opportunities in "In-Moment...

The sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...

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Pepsi's Mobile Strategy: It's the Content, Stupid
Media

Pepsi's Mobile Strategy: It's the Content, Stupid

10y Mary Lisbeth D'Amico

Pepsi's Mobile Strategy: It's the Content, Stupid

Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consu...

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LG Asks Moms to Vent With #MomConfessions
Marketing

LG Asks Moms to Vent With #MomConfessions

10y Mary Lisbeth D'Amico

LG Asks Moms to Vent With #MomConfessions

The new multimedia campaign from appliance maker LG seeks to focus on what moms really think. Read More...

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3 Brands Reach New Users With Mobile Apps
Marketing

3 Brands Reach New Users With Mobile Apps

10y Mary Lisbeth D'Amico

3 Brands Reach New Users With Mobile Apps

Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...

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Mondelez's Soccer Campaign #PassestheLove to Consumers
Marketing

Mondelez's Soccer Campaign #PassestheLove to Consumers

10y Mary Lisbeth D'Amico

Mondelez's Soccer Campaign #PassestheLove to Consu...

Just ahead of the World Cup 2014, Mondelez has launched a multi-pronged media campaign to capitalize on soccer fever. Read More...

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Oracle Outlines Vision for Marketing Cloud
Email

Oracle Outlines Vision for Marketing Cloud

10y Mary Lisbeth D'Amico

Oracle Outlines Vision for Marketing Cloud

After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...

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Xaxis Promises to Bring Second-Screen Viewers Back to TV
Media

Xaxis Promises to Bring Second-Screen Viewers Back to TV

10y Mary Lisbeth D'Amico

Xaxis Promises to Bring Second-Screen Viewers Back...

Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...

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Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience
Media

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

10y Mary Lisbeth D'Amico

Yahoo Reveals Content Deals to Connect Advertisers...

Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads
Marketing

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

10y Mary Lisbeth D'Amico

Marketers Abuzz Over Burt’s Bees Digital Calendar ...

Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...

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#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts
Conference Coverage

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search E...

10y Mary Lisbeth D'Amico

#CZLNY: Facebook Still Place to Be for Digital Mar...

The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang f...

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Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.
Marketing

Why Heels.com Prefers Polyvore to Facebook, Instagram, Pinterest, Etc.

10y Mary Lisbeth D'Amico

Why Heels.com Prefers Polyvore to Facebook, Instag...

The online shoe purveyor says it sees better e-commerce results from the fashion discovery site than from bigger social media competitors. Read More...

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"Moments" Company Kiip Partners With Publicis Groupe's VivaKi
Media

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

10y Mary Lisbeth D'Amico

"Moments" Company Kiip Partners With Publicis Grou...

The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...

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New Time-Spent Metric Seeks to Move Marketers Away From Clicks
Display Advertising

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

10y Mary Lisbeth D'Amico

New Time-Spent Metric Seeks to Move Marketers Away...

The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...

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Mondelez Seizes Online Trends With Launch of Prankstr, Betabox
Marketing

Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

10y Mary Lisbeth D'Amico

Mondelez Seizes Online Trends With Launch of Prank...

Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and...

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Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink
Marketing

Neuro Wants to Give Away 1 Million Bottles of 'Sleep' Drink

10y Mary Lisbeth D'Amico

Neuro Wants to Give Away 1 Million Bottles of 'Sle...

Trendy drink company Neuro is using a splashy digital campaign - including a crooning Neil Patrick Harris video and an in-app game - to help it give a...

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Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini
Search

Yahoo Combines Purchase of Mobile Search and Native Ads With Gemini

10y Mary Lisbeth D'Amico

Yahoo Combines Purchase of Mobile Search and Nativ...

Yahoo's new Gemini platform lets advertisers combine purchasing for mobile search ads and native advertising, which until now have been offered separa...

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Instagram Users Follow Amex's "CF Frost" on His Adventures
Social

Instagram Users Follow Amex's "CF Frost" on His Adventures

10y Mary Lisbeth D'Amico

Instagram Users Follow Amex's "CF Frost" on His Ad...

In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Read More...

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Aerva Lets Users Display Their Digital Love in Times Square
Marketing

Aerva Lets Users Display Their Digital Love in Times Square

10y Mary Lisbeth D'Amico

Aerva Lets Users Display Their Digital Love in Tim...

People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...

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Instagram Showcases Best Brand Content to Inspire Businesses
Marketing

Instagram Showcases Best Brand Content to Inspire Businesses

10y Mary Lisbeth D'Amico

Instagram Showcases Best Brand Content to Inspire ...

The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform. Read More...

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IBM Launches Interactive User Experience Unit Fed by Data Insights
Marketing

IBM Launches Interactive User Experience Unit Fed by Data Insights

10y Mary Lisbeth D'Amico

IBM Launches Interactive User Experience Unit Fed ...

IBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...

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10 Defining Moments in 10 Years of Facebook
Social

10 Defining Moments in 10 Years of Facebook

10y Mary Lisbeth D'Amico

10 Defining Moments in 10 Years of Facebook

Has it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Read More...

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Nissan-Amazon Big Box Campaign Boosted by Social Media Leak
Marketing

Nissan-Amazon Big Box Campaign Boosted by Social Media Leak

10y Mary Lisbeth D'Amico

Nissan-Amazon Big Box Campaign Boosted by Social M...

Nissan’s media agency TBWA had a clever idea for a marketing stunt: Why not let users order a car via Amazon.com? But it was the attention of a Reddit...

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Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive
Marketing

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

10y Mary Lisbeth D'Amico

Virgin Active Fitness Brand Urges Slouches to Get ...

Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Read More...

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Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility
Marketing

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand ...

10y Mary Lisbeth D'Amico

Dunkin' Donuts and Toyota Tap Google+ Hangouts for...

Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Read More...

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Charity:water Turns to Outbrain to Spread the Word [Case Study]
Case Study

Charity:water Turns to Outbrain to Spread the Word [Case Study]

10y Mary Lisbeth D'Amico

Charity:water Turns to Outbrain to Spread the Word...

Charity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...

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