100+ marketing leaders you should follow on Twitter

Social Media 100+ marketing leaders you should follow on Twitter

5y Mathew Sweezey

100+ marketing leaders you should follow on Twitte...

More than 181,000 people claim be thought leaders. But do they all really qualify? Here are more than 100 marketers who have the goods to back up the ...

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Six ways high performing CMOs outpace their competitors

Content Marketing Six ways high performing CMOs outpace their competitors

5y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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Three strategies for agile content marketing

Campaigns Three strategies for agile content marketing

5y Mathew Sweezey

Three strategies for agile content marketing

Is agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...

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B2B Companies Can Buck the Norm and Win Big in Marketing

Marketing B2B Companies Can Buck the Norm and Win Big in Marketing

6y Mathew Sweezey

B2B Companies Can Buck the Norm and Win Big in Mar...

Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a ...

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59% of B2B Fortune 500 Companies Use Marketing Automation

Marketing 59% of B2B Fortune 500 Companies Use Marketing Automation

6y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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7 Data-Driven Ways to Improve the Content Experience

Data-Driven Marketing 7 Data-Driven Ways to Improve the Content Experience

6y Mathew Sweezey

7 Data-Driven Ways to Improve the Content Experien...

Content marketing isn't going anywhere, and new sources of data can help you to improve the content experience for your consumers. View article

Down With the Expert, Up With the Customer

Marketing Down With the Expert, Up With the Customer

6y Mathew Sweezey

Down With the Expert, Up With the Customer

Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. View article

3 Easy Ways to Put Mobile First in B2B Marketing

Media 3 Easy Ways to Put Mobile First in B2B Marketing

6y Mathew Sweezey

3 Easy Ways to Put Mobile First in B2B Marketing

The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. View article

Create Better Content via Humor

Marketing Create Better Content via Humor

6y Mathew Sweezey

Create Better Content via Humor

Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content...

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The 5 Must-Have Emails for Marketing Automation

Marketing The 5 Must-Have Emails for Marketing Automation

6y Mathew Sweezey

The 5 Must-Have Emails for Marketing Automation

By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...

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Where Is Content Marketing Going in 2015?

Marketing Where Is Content Marketing Going in 2015?

6y Mathew Sweezey

Where Is Content Marketing Going in 2015?

2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? View article

5 Things You Need to Know About Data Management Platforms

Data-Driven Marketing 5 Things You Need to Know About Data Management Platforms

6y Mathew Sweezey

5 Things You Need to Know About Data Management Pl...

The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most ou...

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What Does Ello Mean for Paid Social Advertising?

Data-Driven Marketing What Does Ello Mean for Paid Social Advertising?

6y Mathew Sweezey

What Does Ello Mean for Paid Social Advertising?

Will Ello's closed, data-protected model mean changes for the social advertising landscape? View article

The 13 Steps to Content Marketing Success

Marketing The 13 Steps to Content Marketing Success

6y Mathew Sweezey

The 13 Steps to Content Marketing Success

Content marketing is one of the best ways to create engagement, draw attention to your company, and boost sales. Here's how to master the art of conte...

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What Makes B2B Event Marketing Work?

Marketing What Makes B2B Event Marketing Work?

6y Mathew Sweezey

What Makes B2B Event Marketing Work?

Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event s...

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How Will Amazon’s Ad Network Work for B2B?

Data-Driven Marketing How Will Amazon’s Ad Network Work for B2B?

7y Mathew Sweezey

How Will Amazon’s Ad Network Work for B2B?

Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? <...

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Marketing Automation Tools for Smaller Tasks

Marketing Marketing Automation Tools for Smaller Tasks

7y Mathew Sweezey

Marketing Automation Tools for Smaller Tasks

While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at...

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Change Management: The Missing Link in Your Demand Generation Strategy

Marketing Change Management: The Missing Link in Your Demand Generation Strategy

7y Mathew Sweezey

Change Management: The Missing Link in Your Demand...

The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understa...

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Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

Marketing Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

7y Mathew Sweezey

Letting Your Leads Choose Their Own Adventure With...

By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue d...

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4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Marketing 4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

7y Mathew Sweezey

4 Advanced B2B Strategies for Hyper-Targeted Marke...

There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...

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Video Marketing + Marketing Automation = 3 to 5 Times More Leads

Marketing Video Marketing + Marketing Automation = 3 to 5 Times More Leads

7y Mathew Sweezey

Video Marketing + Marketing Automation = 3 to 5 Ti...

Incorporating video into your marketing automation tactics can help you improve your results, produce more content, target better prospects, and incre...

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Is Social Automation the Future of Social?

Marketing Is Social Automation the Future of Social?

7y Mathew Sweezey

Is Social Automation the Future of Social?

The combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...

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71 Percent of Buyers Have Been Disappointed by Content

Marketing 71 Percent of Buyers Have Been Disappointed by Content

7y Mathew Sweezey

71 Percent of Buyers Have Been Disappointed by Con...

Content is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. <...

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Marketing Automation Best Practices: Advanced Level

Marketing Marketing Automation Best Practices: Advanced Level

7y Mathew Sweezey

Marketing Automation Best Practices: Advanced Leve...

The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. View article

Marketing Automation Best Practices: Intermediate Level

Marketing Marketing Automation Best Practices: Intermediate Level

7y Mathew Sweezey

Marketing Automation Best Practices: Intermediate ...

A look at the best marketing automation practices for those who understand the basics of stage-based marketing and are ready to take their automated m...

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Marketing Automation Best Practices: For the Beginner

Marketing Marketing Automation Best Practices: For the Beginner

7y Mathew Sweezey

Marketing Automation Best Practices: For the Begin...

In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. View article

7 Lead Nurturing Strategies for Modern Marketers

Marketing 7 Lead Nurturing Strategies for Modern Marketers

7y Mathew Sweezey

7 Lead Nurturing Strategies for Modern Marketers

Depending on the scenario, a specific type of lead nurturing program will be required. Read on to discover a chart that will help you get the most out...

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