The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first.
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Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value.
By combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you use these strategies?
2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare?
The future of marketing will depend even more on data, so a data management platform will be the key to helping you stay organized and get the most out of your information.