53 Percent of B2B Fortune 500 Companies Use Marketing Automation
Automation

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

10y Mathew Sweezey

53 Percent of B2B Fortune 500 Companies Use Market...

The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for...

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The 5 Things to Know About Account-Based Marketing
Account-based marketing

The 5 Things to Know About Account-Based Marketing

10y Mathew Sweezey

The 5 Things to Know About Account-Based Marketing

Account-based marketing (ABM) is being acpted at a much larger scale than ever before. So here's a look into why account-based marketing will be one o...

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25 B2B Marketing Automation Thought Leaders You Must Follow
Automation

25 B2B Marketing Automation Thought Leaders You Must Follow

10y Mathew Sweezey

25 B2B Marketing Automation Thought Leaders You Mu...

A look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User E...

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Sales Nurturing Campaigns Exposed
Automation

Sales Nurturing Campaigns Exposed

10y Mathew Sweezey

Sales Nurturing Campaigns Exposed

With sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive mor...

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How to Fail with Marketing Automation
Automation

How to Fail with Marketing Automation

10y Mathew Sweezey

How to Fail with Marketing Automation

The popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...

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5 Keys to Sales and Marketing Alignment
Automation

5 Keys to Sales and Marketing Alignment

10y Mathew Sweezey

5 Keys to Sales and Marketing Alignment

There's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automatio...

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B2B Marketing Automation Teaches B2C Marketers a New Trick
Automation

B2B Marketing Automation Teaches B2C Marketers a New Trick

10y Mathew Sweezey

B2B Marketing Automation Teaches B2C Marketers a N...

B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing ...

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25% of Fortune 500 B2B Companies Have Adopted Marketing Automation
Automation

25% of Fortune 500 B2B Companies Have Adopted Marketing Automation

10y Mathew Sweezey

25% of Fortune 500 B2B Companies Have Adopted Mark...

What can we learn as marketers from this research? Read More...

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5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird
Automation

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

10y Mathew Sweezey

5 Lessons in Effective Copywriting for Nurturing E...

David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for ...

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3-2-1 Nurturing Technique for Lead Generation
Automation

3-2-1 Nurturing Technique for Lead Generation

10y Mathew Sweezey

3-2-1 Nurturing Technique for Lead Generation

It's common for marketers to find themselves struggling for relevance because they don't know the buyer's stage. The 3-2-1 technique is used to help m...

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Own Your Audience: The Other Side of Content Marketing
Automation

Own Your Audience: The Other Side of Content Marketing

10y Mathew Sweezey

Own Your Audience: The Other Side of Content Marke...

In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as...

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The Keys to Understanding The Buyers Journey
Automation

The Keys to Understanding The Buyers Journey

10y Mathew Sweezey

The Keys to Understanding The Buyers Journey

In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into th...

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Core Flaws in Attribution Modeling
Automation

Core Flaws in Attribution Modeling

10y Mathew Sweezey

Core Flaws in Attribution Modeling

At its core, attribution modeling tries to answer some very complex questions quickly and easily. If you are subscribed to the attribution model, make...

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65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Automation

65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand

11y Mathew Sweezey

65% of B2B Buyers Concur Emails Shape Their View o...

With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...

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New Research Defines Buyer's Journey to 3 Steps
Automation

New Research Defines Buyer's Journey to 3 Steps

11y Mathew Sweezey

New Research Defines Buyer's Journey to 3 Steps

If you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...

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Lead Nurturing With Online Ads: The Future of Retargeting?
Automation

Lead Nurturing With Online Ads: The Future of Retargeting?

11y Mathew Sweezey

Lead Nurturing With Online Ads: The Future of Reta...

What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Read More...

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The Future Trend of Marketing Automation: Agile Marketing
Automation

The Future Trend of Marketing Automation: Agile Marketing

11y Mathew Sweezey

The Future Trend of Marketing Automation: Agile Ma...

If you can follow the basics of listening to your user base to come up with good ideas, and then execute these ideas, you can become a best-of-breed m...

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Only 16 Percent of B2B Consumers Prefer Live Webinars
Automation

Only 16 Percent of B2B Consumers Prefer Live Webinars

11y Mathew Sweezey

Only 16 Percent of B2B Consumers Prefer Live Webin...

If the novelty of attending a live webinar is wearing off, is the power of webinars gone, or are there new and more effective ways to use them to gene...

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Inbound vs. Outbound Content
Automation

Inbound vs. Outbound Content

11y Mathew Sweezey

Inbound vs. Outbound Content

Why 70 percent of B2B buyers want content under five pages. Read More...

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76% of the World's Largest SaaS Companies Use Marketing Automation
Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

11y Mathew Sweezey

76% of the World's Largest SaaS Companies Use Mark...

What can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...

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The Golden Rule of Marketing Automation
Automation

The Golden Rule of Marketing Automation

11y Mathew Sweezey

The Golden Rule of Marketing Automation

To follow the new golden rule of marketing we only need to understand three basic principles: tracking, stages, and velocity. Read More...

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