Losses Mount for Twitter as Usage Slows

Social Losses Mount for Twitter as Usage Slows

8y Matt Kapko

Losses Mount for Twitter as Usage Slows

Twitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, a...

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Facebook Stock Soars on Mobile Ad Gains

Social Facebook Stock Soars on Mobile Ad Gains

8y Matt Kapko

Facebook Stock Soars on Mobile Ad Gains

Facebook turned out a remarkable quarter in which it achieved many firsts, sending stock soaring more than 15 percent. Read More...

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Yahoo's Ad Business Struggles as Traffic Spikes

Display Advertising Yahoo's Ad Business Struggles as Traffic Spikes

8y Matt Kapko

Yahoo's Ad Business Struggles as Traffic Spikes

Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...

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Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

Media Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

8y Matt Kapko

Apple Breaks iOS Device Sales Records, but Fails t...

Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...

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Google Empowers Publishers with AdSense Direct

Display Advertising Google Empowers Publishers with AdSense Direct

8y Matt Kapko

Google Empowers Publishers with AdSense Direct

Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...

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Brands Join the Experimental Journey on Jelly

Media Brands Join the Experimental Journey on Jelly

8y Matt Kapko

Brands Join the Experimental Journey on Jelly

How a question-answer service with photographs could serve a brand’s marketing objective is a query that Jelly and its users will answer as the platfo...

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Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

Marketing Does Beyonce's Surprise Visual Album Success Mean Social Marketing is the Way Forward?

8y Matt Kapko

Does Beyonce's Surprise Visual Album Success Mean ...

Beyonce's surprise visual album dominated social chatter and iTunes sales over the weekend, becoming a major hit - and it all started on Instagram. Re...

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Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool

Social Twitter Pushes Promoted Account Ads Into Timelines, Rolls Out Conversion Tracking Tool

8y Matt Kapko

Twitter Pushes Promoted Account Ads Into Timelines...

Promoted accounts, one of Twitter’s few ad products currently available, are now coming to the timeline via the company’s iOS and Android apps. The co...

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FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

Marketing FTC to Address 'Blurred Lines' of Native Advertising in December 4 Workshop

8y Matt Kapko

FTC to Address 'Blurred Lines' of Native Advertisi...

The FTC will host a workshop tomorrow entitled “Blurred Lines: Advertising or Content?” to explore native advertising. Read More...

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Hollister Teases Black Friday Deals on YouTube

Media Hollister Teases Black Friday Deals on YouTube

8y Matt Kapko

Hollister Teases Black Friday Deals on YouTube

Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...

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Twitter Shines Under the Glare of Frenzied IPO

Social Twitter Shines Under the Glare of Frenzied IPO

8y Matt Kapko

Twitter Shines Under the Glare of Frenzied IPO

Twitter closes its first trading day with a value of nearly $25 billion, raising as much as $2.1 billion from its initial public offering. Read More...

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DieHard Zombie Spot Makes Leap From YouTube to TV

Media DieHard Zombie Spot Makes Leap From YouTube to TV

8y Matt Kapko

DieHard Zombie Spot Makes Leap From YouTube to TV

A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV Read More...

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Facebook Rides the Mobile Wave as Teen Usage Declines

Media Facebook Rides the Mobile Wave as Teen Usage Declines

8y Matt Kapko

Facebook Rides the Mobile Wave as Teen Usage Decli...

Mobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...

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Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Media Apple Ends Fiscal Year With Revenue Jump but Profit Fall

8y Matt Kapko

Apple Ends Fiscal Year With Revenue Jump but Profi...

Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Read More...

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Fullscreen Expands YouTube Network for Brand Channel Management

Media Fullscreen Expands YouTube Network for Brand Channel Management

8y Matt Kapko

Fullscreen Expands YouTube Network for Brand Chann...

Fullscreen is launching a concierge channel management service for brands and media companies. Read More...

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LinkedIn Revamps Products, Integrates Email Workaround For iPhones

Media LinkedIn Revamps Products, Integrates Email Workaround For iPhones

8y Matt Kapko

LinkedIn Revamps Products, Integrates Email Workar...

LinkedIn introduced a series of new mobile apps, including a redesigned iPad app and a new service that integrates email into users' iPhones. Read Mor...

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eBay Pins Growth to Curation, Same-Day Delivery

Social eBay Pins Growth to Curation, Same-Day Delivery

8y Matt Kapko

eBay Pins Growth to Curation, Same-Day Delivery

eBay revealed a more complete look yesterday with a strategy and vision defined by new levels of personalization and another step toward instant grati...

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Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

Automotive Land Rover Targets Affluent Car Buyers in ‘Race the Sun’

8y Matt Kapko

Land Rover Targets Affluent Car Buyers in ‘Race th...

Land Rover kicked off a digital media campaign this week, promoting a new interactive film and upcoming 2014 Range Rover Sport Read More...

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Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High

Paid Search Google Q3 Earnings Beat Expectations, Pushing Stock to All-Time High

8y Matt Kapko

Google Q3 Earnings Beat Expectations, Pushing Stoc...

Google stock is at an all-time high. The company banked $2.97 billion in net income on nearly $15 billion in revenue during the last quarter. Read Mor...

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Yahoo Users Increase as Revenues Decline

Paid Search Yahoo Users Increase as Revenues Decline

8y Matt Kapko

Yahoo Users Increase as Revenues Decline

As Yahoo pursues increases in traffic and user engagement, it appears to be coming at even greater expense to its bottom line. Read More...

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Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

Media Google Closes Knowing vs. Doing Gap in New Edition of Mobile Playbook

8y Matt Kapko

Google Closes Knowing vs. Doing Gap in New Edition...

Google shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...

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AdRoll Reaches $100M Revenue Run Rate

Agency Spotlight AdRoll Reaches $100M Revenue Run Rate

8y Matt Kapko

AdRoll Reaches $100M Revenue Run Rate

AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Read More...

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Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting

Social Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting

8y Matt Kapko

Facebook Puts Marketing Objectives at the Center o...

Facebook's redesigned ad buying process now begins with a list of eight defined objectives. This means marketers will no longer be picking the ad unit...

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Instagram Video Ads: Mobile, Millennial Potential Massive

Social Instagram Video Ads: Mobile, Millennial Potential Massive

8y Matt Kapko

Instagram Video Ads: Mobile, Millennial Potential ...

Instagram will have a natural role in mobile advertising because visuals are an increasingly decisive element of efficient campaigns, says Eric Mugnie...

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Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

Display Advertising Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

8y Matt Kapko

Fake Display Ad Impressions Comprise 30% of All On...

Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...

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Tealium AudienceStream Aims to Bring Order to Fragmented Data

Data-Driven Marketing Tealium AudienceStream Aims to Bring Order to Fragmented Data

8y Matt Kapko

Tealium AudienceStream Aims to Bring Order to Frag...

Tealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including ...

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Twitter Pulls Trigger on $1B IPO Plans

Social Twitter Pulls Trigger on $1B IPO Plans

8y Matt Kapko

Twitter Pulls Trigger on $1B IPO Plans

Twitter’s IPO is expected to be among the largest of tech firms this year, though its business is but a fraction the size of the Silicon Valley giants...

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