Facebook Envisions Deeper Links in Mobile App Ads
Media

Facebook Envisions Deeper Links in Mobile App Ads

11y Matt Kapko

Facebook Envisions Deeper Links in Mobile App Ads

Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...

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NFL Strikes Exclusive Deal With Twitter
Social

NFL Strikes Exclusive Deal With Twitter

11y Matt Kapko

NFL Strikes Exclusive Deal With Twitter

The National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...

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Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Rose
Search

Adweek 2013: Marissa Mayer Reflects on First Year at Yahoo With Charlie Ros...

11y Matt Kapko

Adweek 2013: Marissa Mayer Reflects on First Year ...

Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...

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Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Media

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Sp...

11y Matt Kapko

Millennial Media Mines Data to Gauge Mobile Impact...

Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...

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Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art
Marketing

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

11y Matt Kapko

Adweek 2013: WPP’S Sorrell Defines Modern Advertis...

The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...

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Marketers Call for a Reality Check in Female-Targeted Campaigns
Marketing

Marketers Call for a Reality Check in Female-Targeted Campaigns

11y Matt Kapko

Marketers Call for a Reality Check in Female-Targe...

As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...

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Toyota Racing Taps Twitter for Virtual Race Campaign
Social

Toyota Racing Taps Twitter for Virtual Race Campaign

11y Matt Kapko

Toyota Racing Taps Twitter for Virtual Race Campai...

The racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...

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Millennial Media Forms Mobile Ad Exchange With AppNexus
Media

Millennial Media Forms Mobile Ad Exchange With AppNexus

11y Matt Kapko

Millennial Media Forms Mobile Ad Exchange With App...

Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...

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Twitter Files for IPO Under Cloak of Secrecy
Marketing

Twitter Files for IPO Under Cloak of Secrecy

11y Matt Kapko

Twitter Files for IPO Under Cloak of Secrecy

Twitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...

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SES SF: Using Metrics to Make the Case for SEO in the Boardroom
Search

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

11y Matt Kapko

SES SF: Using Metrics to Make the Case for SEO in ...

SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...

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SES SF: Searching for Attribution 'Beyond the Last Click'
Data insights

SES SF: Searching for Attribution 'Beyond the Last Click'

11y Matt Kapko

SES SF: Searching for Attribution 'Beyond the Last...

The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...

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#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists
Marketing

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstruc...

11y Matt Kapko

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marke...

The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...

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Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Marketing

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

11y Matt Kapko

Twitter Acquires MoPub to Expand Real-Time Bidding...

Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...

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Is Ad Tech Living in the Past?
Marketing

Is Ad Tech Living in the Past?

11y Matt Kapko

Is Ad Tech Living in the Past?

Despite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Read More...

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Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'
Marketing

Dish Takes Talk Boston Campaign Social With 'Twiddah Translator'

11y Matt Kapko

Dish Takes Talk Boston Campaign Social With 'Twidd...

Dish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...

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Pandora Shares Strategy for Introducing Video Ads
Media

Pandora Shares Strategy for Introducing Video Ads

11y Matt Kapko

Pandora Shares Strategy for Introducing Video Ads

Two years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...

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Yahoo Redesigns Sites to Make Way for More Stream Ads
Search

Yahoo Redesigns Sites to Make Way for More Stream Ads

11y Matt Kapko

Yahoo Redesigns Sites to Make Way for More Stream ...

Yahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...

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Facebook Integrates Shutterstock Images for Small Business Ads
Marketing

Facebook Integrates Shutterstock Images for Small Business Ads

11y Matt Kapko

Facebook Integrates Shutterstock Images for Small ...

Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...

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Gaming Executives Aim to Bridge the Divide Between Brands and Games
Marketing

Gaming Executives Aim to Bridge the Divide Between Brands and Games

11y Matt Kapko

Gaming Executives Aim to Bridge the Divide Between...

Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...

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Farmers Insurance Revives Preventative Tips for Short Attention Spans
Media

Farmers Insurance Revives Preventative Tips for Short Attention Spans

11y Matt Kapko

Farmers Insurance Revives Preventative Tips for Sh...

The insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...

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Google Brings Skippable In-Stream Video Ads to Online Games
Media

Google Brings Skippable In-Stream Video Ads to Online Games

11y Matt Kapko

Google Brings Skippable In-Stream Video Ads to Onl...

Calling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...

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Pepsi Next is on the Clock of Lists at BuzzFeed
Marketing

Pepsi Next is on the Clock of Lists at BuzzFeed

11y Matt Kapko

Pepsi Next is on the Clock of Lists at BuzzFeed

As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...

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Millennial Media Acquires Jumptap as Stocks Decline
Marketing

Millennial Media Acquires Jumptap as Stocks Decline

11y Matt Kapko

Millennial Media Acquires Jumptap as Stocks Declin...

Two of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...

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StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad
Marketing

StubHub Integrates Seat Maps and Tickets Into Dynamic ESPN Ad

11y Matt Kapko

StubHub Integrates Seat Maps and Tickets Into Dyna...

ESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...

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Twitter Strings Datalogix to Offline Sales
Analytics

Twitter Strings Datalogix to Offline Sales

11y Matt Kapko

Twitter Strings Datalogix to Offline Sales

To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...

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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
Media

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

11y Matt Kapko

AOL Targets Programmatic Video Advertising With Ad...

AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...

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Facebook Attracts Mobile Game Developers With Preferential Marketing
Social

Facebook Attracts Mobile Game Developers With Preferential Marketing

11y Matt Kapko

Facebook Attracts Mobile Game Developers With Pref...

Facebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...

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