Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link o...
View articleThe National Football League is partnering with Twitter's Amplify program to bring its TV ratings juggernaut deeper into the social era. Read More...
View articleMarissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articleThe racing arm of Toyota is encouraging fans to vote for their favorite driver on Twitter and push them to an online victory as they speed toward the ...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleSEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleThe former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...
View articleTwitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
View articleDespite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Read More...
View articleDish has expanded its Talk Boston campaign to Twitter with a "Talk Boston Twiddah Translator" that allows people to draft a tweet, translate it to tha...
View articleTwo years after introducing video ads to its primarily audio-centric platform, Pandora believes it has found the right balance between user experience...
View articleYahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...
View articleFacebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social act...
View articleFacebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get seriou...
View articleThe insurer of more than 10 million U.S. households has now extended "It's Smarter to Have a Plan" campaign to the digital arena with a series of 15- ...
View articleCalling the TrueView ad format among its most successful to date, Google is now supporting the in-stream video ads for game publishers on the DoubleCl...
View articleAs the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Read More...
View articleTwo of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...
View articleESPN and its long-time advertising partner StubHub created a new interactive ad that could take some of the guesswork and research out of a ticket-buy...
View articleTo help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 ...
View articleAOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...
View articleFacebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...
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