Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View articleApple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...
View articleLinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleThe White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleYahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...
View articleIn a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...
View articleFacebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...
View articlePuma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleAs the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...
View articleGamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
View articleInstead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...
View articleMicrosoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...
View articleIf you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...
View articleBarely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...
View articleMarin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...
View articleITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...
View articleWPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...
View articleFacebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Read More...
View articleGoogle gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...
View articleSalesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleVolvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might ...
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