Twitter and Facebook Generate Leverage in Social TV Ad Targeting
Social

Twitter and Facebook Generate Leverage in Social TV Ad Targeting

11y Matt Kapko

Twitter and Facebook Generate Leverage in Social T...

Social TV ad targeting got a major boost last week as Twitter made its service available to all TV marketers in the United States. Read More...

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Facebook Ad Revenue Doubles Amid Mobile Surge
Media

Facebook Ad Revenue Doubles Amid Mobile Surge

11y Matt Kapko

Facebook Ad Revenue Doubles Amid Mobile Surge

How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...

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iPhone Sales Boost Apple’s Resilience in Latest Quarter
Media

iPhone Sales Boost Apple’s Resilience in Latest Quarter

11y Matt Kapko

iPhone Sales Boost Apple’s Resilience in Latest Qu...

Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at ...

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LinkedIn Attracts Brands to Homepage With Sponsored Updates
Social

LinkedIn Attracts Brands to Homepage With Sponsored Updates

11y Matt Kapko

LinkedIn Attracts Brands to Homepage With Sponsore...

LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives t...

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Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile
Media

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

11y Matt Kapko

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobi...

Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...

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Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns
Marketing

Google Puts Final Touches on System-Wide Upgrade to Enhanced Campaigns

11y Matt Kapko

Google Puts Final Touches on System-Wide Upgrade t...

More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...

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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Marketing

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

11y Matt Kapko

Ad Networks and Major Tech Companies Adopt Anti-Pi...

The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...

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Gigya Data Reveals Disparity Between Social Login and Sharing Activity
Social

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

11y Matt Kapko

Gigya Data Reveals Disparity Between Social Login ...

Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...

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Ad Revenue Slides as Yahoo Pins Future on Mobile
Media

Ad Revenue Slides as Yahoo Pins Future on Mobile

11y Matt Kapko

Ad Revenue Slides as Yahoo Pins Future on Mobile

Yahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...

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Sneaker Maker Sets New Balance in Uniquely American Footwear
Ecommerce

Sneaker Maker Sets New Balance in Uniquely American Footwear

11y Matt Kapko

Sneaker Maker Sets New Balance in Uniquely America...

In a new online video series, the sneaker maker is challenging its competitors to show up with their own U.S. factory workers for a throw-down, but th...

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Facebook Takes the Training Wheels off Graph Search
Marketing

Facebook Takes the Training Wheels off Graph Search

11y Matt Kapko

Facebook Takes the Training Wheels off Graph Searc...

Facebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...

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Puma Asks 'What Does Football Mean to You?'
Marketing

Puma Asks 'What Does Football Mean to You?'

11y Matt Kapko

Puma Asks 'What Does Football Mean to You?'

Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Read More...

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Twitter Reveals Plans for Ad Retargeting
Marketing

Twitter Reveals Plans for Ad Retargeting

11y Matt Kapko

Twitter Reveals Plans for Ad Retargeting

The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...

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Groupon Reserves New Scheme to Fill Empty Tables
Marketing

Groupon Reserves New Scheme to Fill Empty Tables

11y Matt Kapko

Groupon Reserves New Scheme to Fill Empty Tables

As the company continues to pull away from the volatile daily deals business, it is launching a premium channel for discounted restaurant reservations...

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YouTube: Gamers Are Engaged and Ripe for Marketing on Video
Marketing

YouTube: Gamers Are Engaged and Ripe for Marketing on Video

11y Matt Kapko

YouTube: Gamers Are Engaged and Ripe for Marketing...

Gamers are increasingly satisfying their hunger for tutorials, relevant news on upcoming titles, and other insider tips on YouTube, according to a new...

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Digitas Reflects on Dual Media Partnership for Sprint at E3
Media

Digitas Reflects on Dual Media Partnership for Sprint at E3

11y Matt Kapko

Digitas Reflects on Dual Media Partnership for Spr...

Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...

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Instagram Nips Vine in the Bud With Short-Form Video
Media

Instagram Nips Vine in the Bud With Short-Form Video

11y Matt Kapko

Instagram Nips Vine in the Bud With Short-Form Vid...

Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...

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Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Marketing

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual ...

11y Matt Kapko

Cannes Lions 2013: Microsoft Introduces Panoramic ...

Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the...

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Burberry Delivers Letters Sealed With a Personal Kiss
Ecommerce

Burberry Delivers Letters Sealed With a Personal Kiss

11y Matt Kapko

Burberry Delivers Letters Sealed With a Personal K...

If you can't or haven't been kissed by someone wearing Burberry lipstick, a new interactive ad from Google's Art, Copy & Code project might just be th...

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Facebook Faces the Music From Investors
Marketing

Facebook Faces the Music From Investors

11y Matt Kapko

Facebook Faces the Music From Investors

Barely a year after its disastrous IPO, the time finally came for Facebook's executives and board of directors to face the music at an annual sharehol...

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Marin Software Hires Matt Ackley as CMO
Marketing

Marin Software Hires Matt Ackley as CMO

11y Matt Kapko

Marin Software Hires Matt Ackley as CMO

Marin Software has hired Matt Ackley as its chief marketing officer to help oversee global marketing for the digital ad platform that integrates searc...

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Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks
Marketing

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

11y Matt Kapko

Apple Reveals Ad-Supported iTunes Radio, iOS 7, an...

ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Read Mo...

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Twitter Lands Major Advertising Deal With WPP
Agency Spotlight

Twitter Lands Major Advertising Deal With WPP

11y Matt Kapko

Twitter Lands Major Advertising Deal With WPP

WPP and Twitter have partnered to share data and analytics that will be used for marketing purposes across WPP subsidiaries GroupM, Kantar, Wunderman,...

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Facebook Kills Off Redundant Ad Products
Marketing

Facebook Kills Off Redundant Ad Products

11y Matt Kapko

Facebook Kills Off Redundant Ad Products

Facebook wants to simplify the process of sharing, connecting, and engaging with everything and everyone online. Read More...

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Google Pushes Social Wildfire Into DoubleClick
Marketing

Google Pushes Social Wildfire Into DoubleClick

11y Matt Kapko

Google Pushes Social Wildfire Into DoubleClick

Google gathered some of its biggest agency partners, global brands and publishers on Wednesday to reveal what it calls “the biggest upgrade to our cor...

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Salesforce Acquires ExactTarget for $2.5B
Marketing

Salesforce Acquires ExactTarget for $2.5B

11y Matt Kapko

Salesforce Acquires ExactTarget for $2.5B

Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...

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Social Signals Steer Volvo's Entire Marketing Strategy
Social

Social Signals Steer Volvo's Entire Marketing Strategy

11y Matt Kapko

Social Signals Steer Volvo's Entire Marketing Stra...

Volvo is trying to shake things up with an edgy marketing strategy. The brand is also using feedback on social media to gauge when and where it might ...

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