While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleAmazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...
View articleFacebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...
View articleA new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...
View articleJennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articleJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...
View articleMobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...
View articleGoogle continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
View articleThe mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...
View articleA new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...
View articleAn interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Read...
View articleBader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Read M...
View articleMonthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...
View articleYahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...
View articleLess than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps...
View articleMove your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleTwitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iO...
View articleApp publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....
View articleGoogle reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleFacebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...
View articleTewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...
View articleWith Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...
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