Mobile Advertising Check-Up Reveals Turbulence and Steep Growth
Media

Mobile Advertising Check-Up Reveals Turbulence and Steep Growth

11y Matt Kapko

Mobile Advertising Check-Up Reveals Turbulence and...

While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...

View article
Developers Gain Access to Amazon for Social Logins
Social

Developers Gain Access to Amazon for Social Logins

11y Matt Kapko

Developers Gain Access to Amazon for Social Logins

Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...

View article
Facebook Introduces Verified Badges Four Years After Twitter
Social

Facebook Introduces Verified Badges Four Years After Twitter

11y Matt Kapko

Facebook Introduces Verified Badges Four Years Aft...

Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost four years ago. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'
Automotive

TBWA's Latest Work for Nissan and Wrangler Is 'Not Designed for the Masses'

11y Matt Kapko

TBWA's Latest Work for Nissan and Wrangler Is 'Not...

A new iPhone app from Wrangler and an iPad ad created for Nissan showcases TBWA's latest work aimed at generating short- and long-term brand affinity ...

View article
Jennifer Lopez Launches Viva Movil for Latino Audience
Marketing

Jennifer Lopez Launches Viva Movil for Latino Audience

11y Matt Kapko

Jennifer Lopez Launches Viva Movil for Latino Audi...

Jennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment ...

View article
AT&T Readies Trove of Data for Cross-Channel Ad Targeting
Marketing

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

11y Matt Kapko

AT&T Readies Trove of Data for Cross-Channel A...

AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...

View article
Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'
Media

Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal'

11y Matt Kapko

Walmart Taps Mobile to 'Reinvent Capabilities With...

Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...

View article
Jaguar Jumpstarts Multi-Channel Campaign for F-Type
Marketing

Jaguar Jumpstarts Multi-Channel Campaign for F-Type

11y Matt Kapko

Jaguar Jumpstarts Multi-Channel Campaign for F-Typ...

Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in a...

View article
Mobile Payments Company Payvia Acquires LA-Based Mogreet
Media

Mobile Payments Company Payvia Acquires LA-Based Mogreet

11y Matt Kapko

Mobile Payments Company Payvia Acquires LA-Based M...

Mobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...

View article
Google's Future Focuses Around More Closely Aligned Services
Marketing

Google's Future Focuses Around More Closely Aligned Services

11y Matt Kapko

Google's Future Focuses Around More Closely Aligne...

Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. Read More...

View article
GE Celebrates Tech and Science Discovery With Wonderground App
Media

GE Celebrates Tech and Science Discovery With Wonderground App

11y Matt Kapko

GE Celebrates Tech and Science Discovery With Wond...

GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...

View article
Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
Media

Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015

11y Matt Kapko

Mobile Marketing on Pace to Surpass $400 Billion i...

The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...

View article
Smartphone-Empowered Shopping Is the New Norm
CPG

Smartphone-Empowered Shopping Is the New Norm

11y Matt Kapko

Smartphone-Empowered Shopping Is the New Norm

A new study about the impact of smartphone use on in-store shopping concludes that smartphones are transforming the shopping experience. Read More...

View article
How to Be a Successful Marketer Without Being a Jerk
Marketing

How to Be a Successful Marketer Without Being a Jerk

11y Matt Kapko

How to Be a Successful Marketer Without Being a Je...

An interview with entrepreneur and small business evangelist Peter Shankman on why the era of successful jerks in business and marketing is over. Read...

View article
Mobile Trailblazer: Eric Bader, Mobilize
Media

Mobile Trailblazer: Eric Bader, Mobilize

11y Matt Kapko

Mobile Trailblazer: Eric Bader, Mobilize

Bader views mobile as a complementary tool that, when used effectively, can close the gap between interest and action - the pitch and the sale. Read M...

View article
Facebook Relies on Mobile for Ad Revenue Gains in Q1
Social

Facebook Relies on Mobile for Ad Revenue Gains in Q1

11y Matt Kapko

Facebook Relies on Mobile for Ad Revenue Gains in ...

Monthly active use on mobile devices climbed to 751 million, marking a 54 percent increase from the year-ago period, as Facebook's total monthly activ...

View article
Yahoo Embeds Performance-Based Ads Into News Stream
Marketing

Yahoo Embeds Performance-Based Ads Into News Stream

11y Matt Kapko

Yahoo Embeds Performance-Based Ads Into News Strea...

Yahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...

View article
Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue
Social

Tumblr Turns to Mobile Ads as Pressure Mounts for Greater Revenue

11y Matt Kapko

Tumblr Turns to Mobile Ads as Pressure Mounts for ...

Less than a year after Tumblr made the inevitable decision to place ads on its site, the company is now introducing sponsored posts to its mobile apps...

View article
Apple’s Growth Slows as it Sets New Product Expectations for Late 2013
Conference Coverage

Apple’s Growth Slows as it Sets New Product Expectations for Late 2013

11y Matt Kapko

Apple’s Growth Slows as it Sets New Product Expect...

Move your marketing budgets and discretionary spend for the next iPhone or any new Apple products to the fall at the earliest. Apple's chief executive...

View article
FirstRain Integrates Analytics and Collaboration for Salesforce.com
Marketing

FirstRain Integrates Analytics and Collaboration for Salesforce.com

11y Matt Kapko

FirstRain Integrates Analytics and Collaboration f...

The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...

View article
Independent Artists Embrace Twitter Music to Raise Exposure
Social

Independent Artists Embrace Twitter Music to Raise Exposure

11y Matt Kapko

Independent Artists Embrace Twitter Music to Raise...

Twitter released one of the worst-kept secrets in technology last week, further spring-boarding its business into a media company with a standalone iO...

View article
'Opportunistic' Mobile Ad Buying Surges on Apps
Media

'Opportunistic' Mobile Ad Buying Surges on Apps

11y Matt Kapko

'Opportunistic' Mobile Ad Buying Surges on Apps

App publishers witnessed a surge of mobile ad spend late into the first quarter of 2013, according to the latest data from MoPub's mobile ad exchange....

View article
Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition
Search

Google Q1 Earnings Up As Shift to Enhanced Campaigns Nears Full Transition

11y Matt Kapko

Google Q1 Earnings Up As Shift to Enhanced Campaig...

Google reported nearly $3.35 billion in net income on $13.97 billion in revenue, during the first quarter of the year. The search giant is also nearin...

View article
Mobile Ad Networks Begin Taking a Back Seat to Publishers
Media

Mobile Ad Networks Begin Taking a Back Seat to Publishers

11y Matt Kapko

Mobile Ad Networks Begin Taking a Back Seat to Pub...

Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...

View article
Facebook Fuses Disparate Data for Deeper Targeting
Social

Facebook Fuses Disparate Data for Deeper Targeting

11y Matt Kapko

Facebook Fuses Disparate Data for Deeper Targeting

Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix...

View article
InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web
Agency Spotlight

InMobi CEO Naveen Tewari Sizes Up Mobile Against the Web

11y Matt Kapko

InMobi CEO Naveen Tewari Sizes Up Mobile Against t...

Tewari sizes up mobile's impact on digital marketing and pinpoints where mobile falls short or goes above and beyond online. Read More...

View article
Marketers React to Facebook Home With Mixed Doubts and Expectations
Social

Marketers React to Facebook Home With Mixed Doubts and Expectations

11y Matt Kapko

Marketers React to Facebook Home With Mixed Doubts...

With Home, Facebook could immediately increase the amount of time its mobile users spend on its network by almost tenfold. Read More...

View article