VIDEO: Live Demo With Facebook Home
Media

VIDEO: Live Demo With Facebook Home

11y Matt Kapko

VIDEO: Live Demo With Facebook Home

ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...

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Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Media

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

11y Matt Kapko

Facebook Reveals ‘Home,’ its New Mobile Digs on An...

The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...

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What Marketers Expect From Facebook's 'New Home on Android'
Marketing

What Marketers Expect From Facebook's 'New Home on Android'

11y Matt Kapko

What Marketers Expect From Facebook's 'New Home on...

Facebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...

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Facebook Pushes Third-Party Ads Into Users' News Feeds
Marketing

Facebook Pushes Third-Party Ads Into Users' News Feeds

11y Matt Kapko

Facebook Pushes Third-Party Ads Into Users' News F...

Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...

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Twitter Serves Up New Targeting Options for Small Brands
Social

Twitter Serves Up New Targeting Options for Small Brands

11y Matt Kapko

Twitter Serves Up New Targeting Options for Small ...

While the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...

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Microsoft Advertising Defines the 4 Pathways to Multi-Screening
Marketing

Microsoft Advertising Defines the 4 Pathways to Multi-Screening

11y Matt Kapko

Microsoft Advertising Defines the 4 Pathways to Mu...

Microsoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...

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Old Navy Buys Into 'Brad World' on Bravo
Ecommerce

Old Navy Buys Into 'Brad World' on Bravo

11y Matt Kapko

Old Navy Buys Into 'Brad World' on Bravo

Starting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...

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Marketers React to Facebook's 'Delicate Dance' Between Users and Ads
Social

Marketers React to Facebook's 'Delicate Dance' Between Users and Ads

11y Matt Kapko

Marketers React to Facebook's 'Delicate Dance' Bet...

Facebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...

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Facebook Hopes to Remove Clutter With News Feed Redesign
Social

Facebook Hopes to Remove Clutter With News Feed Redesign

11y Matt Kapko

Facebook Hopes to Remove Clutter With News Feed Re...

Facebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Read...

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Urban Airship Repositions to Deliver Mobile Relationship Management for Brands
Media

Urban Airship Repositions to Deliver Mobile Relationship Management for Bra...

11y Matt Kapko

Urban Airship Repositions to Deliver Mobile Relati...

Urban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...

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Mobile Trailblazer: Ben Beyda, Morpheus Media
Media

Mobile Trailblazer: Ben Beyda, Morpheus Media

11y Matt Kapko

Mobile Trailblazer: Ben Beyda, Morpheus Media

As the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...

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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context
Media

Mobile World Congress: Banjo and Twitter Define Boundaries of Location With...

11y Matt Kapko

Mobile World Congress: Banjo and Twitter Define Bo...

The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...

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Mobile World Congress: Brands Extol Virtues of Mobility
Media

Mobile World Congress: Brands Extol Virtues of Mobility

11y Matt Kapko

Mobile World Congress: Brands Extol Virtues of Mob...

Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...

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Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes
Media

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traff...

11y Matt Kapko

Mobile World Congress: Network Operators and Vendo...

Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Media

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

11y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Platforms
Media

Mobile World Congress: Visa and MasterCard Rollout Enhanced M-Commerce Plat...

11y Matt Kapko

Mobile World Congress: Visa and MasterCard Rollout...

Visa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...

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Sprint and Telefonica Form Mobile Advertising Alliance
Media

Sprint and Telefonica Form Mobile Advertising Alliance

11y Matt Kapko

Sprint and Telefonica Form Mobile Advertising Alli...

Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...

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180LA Blows Up Seasons Passed in New Adidas Spot
Marketing

180LA Blows Up Seasons Passed in New Adidas Spot

11y Matt Kapko

180LA Blows Up Seasons Passed in New Adidas Spot

In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...

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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Ad Industry Metrics

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

11y Matt Kapko

Mobile Drives 11 Percent of E-Commerce in 2012 Hol...

E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...

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Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept
Agency Spotlight

Razorfish and Delta Reveal First Collaborative Windows 8 Ad Concept

11y Matt Kapko

Razorfish and Delta Reveal First Collaborative Win...

Microsoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...

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Twitter Slowly Opens the Gates With Advertising APIs
Social

Twitter Slowly Opens the Gates With Advertising APIs

11y Matt Kapko

Twitter Slowly Opens the Gates With Advertising AP...

Twitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...

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Facebook Casts a Wider Targeting Net With Lookalike Audiences
Social

Facebook Casts a Wider Targeting Net With Lookalike Audiences

11y Matt Kapko

Facebook Casts a Wider Targeting Net With Lookalik...

Facebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...

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American Express Pushes for Hashtag-Driven Commerce
Social

American Express Pushes for Hashtag-Driven Commerce

11y Matt Kapko

American Express Pushes for Hashtag-Driven Commerc...

Twitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...

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ESPN Celebrates 'Clutch Moments' in New Campaign
Marketing

ESPN Celebrates 'Clutch Moments' in New Campaign

11y Matt Kapko

ESPN Celebrates 'Clutch Moments' in New Campaign

Sports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...

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Marketers React to Facebook Integration Limits
Social

Marketers React to Facebook Integration Limits

11y Matt Kapko

Marketers React to Facebook Integration Limits

One of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....

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belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program
Media

belVita and inMarket Collaborate on Rapid Pilot for Mobile Futures Program

11y Matt Kapko

belVita and inMarket Collaborate on Rapid Pilot fo...

Mondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...

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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Email

Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel

11y Matt Kapko

Inbox Zero Goals Aside, Email Is Still the Top Dig...

Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...

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