ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...
View articleThe Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...
View articleFacebook will try to carve itself a bigger slice of the mobile pie at an event today where it is widely expected to reveal a new mobile ecosystem of s...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleWhile the company positions for broader interest in its paid media products, it is expanding the tools and services it offers marketers to encourage m...
View articleMicrosoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...
View articleStarting this month Old Navy will be a flagship sponsor of live broadcast content in the form of an interactive commercial, animated logos, and its sp...
View articleFacebook's redesigned and filtered news feeds have failed to draw major accolades or critiques, but numerous questions as to what the changes portend ...
View articleFacebook is breathing new life into its news feed by reducing white space and increasing the size and range of rich media displayed to its users. Read...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleAs the associate director of mobile strategies at Morpheus Media, Beyda is fusing his passion for neuropsychology and behavioral psychology with mobil...
View articleThe opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...
View articleLead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...
View articleWireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...
View articleIf mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...
View articleVisa and MasterCard are both using Mobile World Congress, the world's biggest stage for mobile, to reveal deeper efforts for mobile payments across th...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
View articleIn a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow ...
View articleE-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Read More...
View articleMicrosoft has unveiled the first collaborative branded campaigns for Windows 8 Ads in Apps. Read More...
View articleTwitter released a new set of APIs today that give marketers third-party access to manage and implement their Twitter Ad campaigns. Read More...
View articleFacebook has expanded its custom audience targeting feature to now include what it calls "lookalike audiences." Read More...
View articleTwitter and American Express expand their partnership with new pay-by-tweet functionality. Read More...
View articleSports fans are all too familiar with clutch moments or plays. Season in and season out, their collective joy or despair hangs in the balance as each ...
View articleOne of the early and more promising concepts of social media - the reciprocal flow of data between services - is running against increased resistance....
View articleMondelez International, formerly Kraft Foods, has moved on to phase two of its Mobile Futures pilot program. Following an open call for existing mobil...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
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